Social Media Marketing is the rage! Be it any sector, any business of any size or background, Social Media marketing is one of the most sought-after business growth strategies. But what makes social media marketing so impactful?  We have with us today upGrowth’s Social media Strategists who have helped businesses build strong social media brands. […]

We sincerely hope that this sixth article of our “start-up founder series” will assist founders in managing the various aspects of marketing their companies. The importance of decision-making was the first issue we covered in our series.  The post emphasizes the IMPs an entrepreneur should take into account before making a decision about the expansion […]

YouTube has revolutionized the entertainment industry, and it is a platform for people of all ages to share their creativity. A career by creating your own YouTube channel can be financially rewarding as well as creatively fulfilling. The number of channels on YouTube has already increased exponentially. Google-owned YouTube saw a 20% surge as Indians […]

Social media can be an effective place to generate leads. But with the marketplace so crowded, how can you make sure you stand out above the competition and persuade those leads to give you their email address? With just a few hacks, getting noticed is much easier. And not only that, people are taking action on […]

Social media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a “should-have” but a “must-have.” From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be […]

Instagram reels came out over a week span after the Indian government banned 59 Chinese apps on 29 June 2020. It also included the most influential and popular amongst teenagers like TikTok, Helo, Vigo Video etc. When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media […]