Podcasting has always been an amusing way to humanize your brand, showcase expertise, and build relationships with people out there.
Whether you already create podcasts, have mastered the art or are interested in starting one, these tips will help you rank higher with increased visibility. So what are you waiting for?
What Are Podcasts And Why Are They Useful?
A podcast is a set of digital audio files that can easily be downloaded. A user could subscribe to the podcast to get notified and receive digital notes once they are uploaded. It has the following advantages:
It drives more people to your site
Can easily be created
They are extremely engaging
Excellent alternative to videos
Why Does Google Show Podcasts In SERPs?
Google has offered a speech-to-text feature as part of the Google Cloud Platform for a couple of years now which has been upgraded ever since it was introduced so it seems like Google is gaining a strong ability to pinpoint verbalized keywords within podcasts/videos for ranking purposes.
Choose your topic wisely: Choosing a topic requires a lot of time for a perfect podcast because people wouldn’t be interested in listening to any random thing, they would rather demand to hear something that adds to their knowledge base.
You won’t always be able to produce a hit for every podcast you release, but there is a simple strategy you can use to increase your visibility and as a part of podcast SEO.
Use a tool for content ideas and keyword research:
Google is able to crawl and decipher your audio and knows exactly what topics and keywords are all about. So, when you mention a keyword within your podcast, your podcast episode is more likely to rank for that keyword or phrase.
Develop a podcast voice:
It’s a part of podcast SEO, oneneeds to have a strong podcast voice to ensure Google can comprehend as many of the keywords and phrases within the conversation as possible which will help you rank higher on the SERPs.
Ultimately, a killer voice quality clubbed with interesting topics is what keeps people coming back to your blog.
Choose the right platform:
Podcast ranking may be influenced by how quickly your platform loads, the less optimally it performs, the less likely people are going to subscribe to your channel.
Many podcasters choose to host their podcast episodes on their own website then create dedicated episode pages to increase their chances of getting viewed using typical on-page SEO.
When going this route, you need to make sure your platform is properly optimised.
Create series for a particular topic:
Splitting up your podcast into series is an interesting way to make navigation easy and make people curious about its sequels. This will also avoid keyword stuffing and help in maintaining the keyword density.
Create transcripts as a part of podcast SEO:
Given the demonstration from Google I/O, it seems as though transcriptions will be the primary method of picking out parts of an episode to match a search query, so if your content includes more phrases and keywords, it would be extremely useful for google to scour the site and rank higher on SERP.
Try incorporating podcasts into your blog posts:
As a part of podcast SEO, clubbing your blog and podcast efforts would be very beneficial in driving traffic. You can create a blog post around a podcast episode.
So after recording your episode, repurpose it into a high-value blog post that you can then optimize with the best SEO practices in order to rank higher. Include as many keywords and phrases as possible.
Have a clear persona:
In order to stand out, you’ll have to narrow your audience down, you are expected to speak to a specific set of podcast listeners instead of trying to broaden your target audience.
The persona lets you figure out what kind of podcast content your ideal subscribers want to see and in return, shows you their likes, dislikes, lifestyle preferences and a lot more.
Post the link on various social media platforms as a part of podcast SEO:
Choose a snippet and convert it into a video or image format that could be posted on your Instagram feed, Facebook or Youtube. Create engaging content or some viral-worthy infographics to arouse curiosity among people.
FAQs related to SEO for podcasts:
1. What does higher search volume indicate?
The higher the number the better as higher search volume means more potential listens to your podcasts.
2. What are some points that should be remembered while incorporating keywords in your podcast?
Avoid keyword stuffing Titles should content keywords with high search volume to increase the reach
3. How does a podcast help in building better relationships with customers?
People listen to podcasts because they have something in common with the speaker and the brand that the speaker is representing. Such a good relationship helps in building trust. This encourages listeners to be associated with the brand and increases brand affinity.
4. Why should one interview prominent people and industry leaders?
Their supporters are more likely to listen to your podcast if they know that somebody they trust is sharing valuable information on your platform.
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
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