Google Ads can be a powerful tool for fintech marketers. You can attract potential customers by crafting compelling ads with clear calls to action and highlighting unique selling points. Optimising landing pages for speed, relevance, and easy navigation is crucial for conversions. Additionally, leveraging display ads to target the right audience with eye-catching visuals and […]
Read MoreIn fintech, securing high-quality leads through Google Ads is crucial, with 53% of marketers spending over half their budget on lead generation. A strong lead quality analysis strategy is vital, especially where compliance and conversion costs are high. This blog explores lead quality analysis, its importance for fintech, and how to generate and evaluate quality […]
Read MoreIntroduction: Navigating the PPC Landscape in India Pay-Per-Click (PPC) advertising has emerged as a cornerstone strategy for businesses seeking to bolster their online presence in India’s diverse and fast-paced digital market. This blog post aims to explore PPC packages in India in-depth, elucidating how they can be strategically employed to transform clicks into conversions. We […]
Read MoreIf you are reading this blog, you already know Google Ads, an influential platform for online advertising that helps businesses reach their target audience. Google Ads is like a giant in online ads that lots of businesses really care about. But with its ever-evolving algorithms and nuanced pricing structure, the question “how much does Google […]
Read MoreWhat is ROAS? Return on Ad Spend, often known as ROAS, is a critical indicator in digital advertising that assesses the success of your advertising campaigns by figuring out the amount of money made for every dollar spent on advertising. Frequently, a ratio or percentage is used to express it. Google Ads Target ROAS is […]
Read MoreThis is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy on: decision making… and how asking pertinent questions to […]
Read MoreTime and again, Google ads marketing has proved to be a worthy business growth agent. No matter which business you are in, B2B or B2C, in any sector, or size, Google ads is considered a crucial marketing tool.
Let’s start from the basics and learn about Google ads –
The Google Ads platform enables you to develop online advertisements to target audiences who are interested in the goods and services you provide. Pay-per-click (PPC) advertising, in which you are charged each time a visitor clicks on your ad, is the basis of the Google Ads platform.
There’s a lot to learn about Google ads. It lets you filter out audiences you don’t want to reach with online advertising and focus your adverts on the customers you do. You may reach potential customers online when you advertise with Google Ads by using a variety of targeting strategies at the precise moment that they are looking for your goods or services.
Google launched adwords in 2000 and ever since the development in the model of Google ads marketing has been at a phenomenal pace. Marketers, founders, and basically anyone in the digital marketing world should be aware of the progress in Google ads as it will help you curate better marketing strategies for your business.
To make it easier for you, our industry experts have compiled the latest information so that you can upgrade your Google ads knowledge and learn everything about Google ads in these quick-reads.
What will you learn from these Google ads blogs?
We have something for everyone! If you are a founder, you can get a heads up on what you should be asking your Google ads marketing team and what you should be aware of before you outsource your Google ads marketing. For marketers, the Google ads blogs will tell you everything from video marketing in Google ads to Google Performance Max campaigns.
And if you are unsure if Google ads will help your business sector then we have answers for that as well! Consider this a one-stop solution for all your Google ads woes.
This would be constantly updated and will keep you posted with all the new advancements in the Google ads world.
Check out our blogs about Google ads that will help you achieve your Google ads ambitions.