A Guide to Video Marketing with Enhanced Google Ads Features
  • karthik
  • Google Ads
  • Published: September 29, 2021

The pandemic has affected us all, either at a professional or at a personal level – and has had effects on the mental well-being of individuals worldwide. As the Covid 19 infection spread, it forced many businesses – across domains – to quickly change and modify their efforts to suit evolving user habits and requirements. […]

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Google Ads Performance Max Campaigns: a Complete Guide

The Google Strategy arm has been planning and working on a fully automated Google Ads platform for the last few years. And Google Performance Max is a vital part of Google’s futuristic vision and full automation. Also Read Grow Your Google Ads Account with these 6 Hacks How Controlling CPL can Increase Conversions in Google […]

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How Google Ads Benchmarks Have Shifted for Various Industries Post Covid-19

Covid-19 has changed everything & around the world, be it our daily lives, priorities, our jobs, businesses, and the way we spend our money. The pandemic has impacted varied upshots on different aspects of life and the economy. Advertising & Marketing are no exceptions. Different Industries have seen huge highs & lows and are still […]

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Which Google Ads Attribution Model is Best for Your Business Objective?
  • Amol Ghemud
  • Google Ads
  • Published: August 17, 2020

At present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge about attribution modelling, choosing one among 6 could be a headache. In a broader perspective, attribution modelling can help  you understand when, how and why people converted on your website through Google Ads. […]

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How to cope up with your PPC campaign during COVID-19 Pandemic
  • Amol Ghemud
  • Google Ads
  • Published: April 10, 2020

Which part of the world are you into now? Irrespective of your location I hope you are safe, secure and taking precautions against C!9.  Around the globe, nearly all businesses have been affected by a novel coronavirus and the PPC is no exception.  The impact on your PPC account is not positive unless you’re selling […]

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Future of Google Ads Automation – How Google Adopt AI to reduce more Human Efforts
  • Amol Ghemud
  • Google Ads
  • Published: September 13, 2019

Marketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As the client’s behavior and their preferred medium of communication change. So do the marketing strategies and plans. Google PPC 2021 advertising at its very core is just like any other marketing channel. And just […]

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