Google Ads have been around for some time now and people recognize it as a legitimate source to boost a business’s sales. Some may even say that Google Ads do a better job as compared to other traditional modes of marketing. But there has been a flaw in Google Ads that has been overlooked for […]

Introduction Achieving ‘Ultimate Goals’ based on low budgets and high traffic targets in the digital marketer’s world is an enormous task. Or is it? Especially if there is a tight budget. Yet you have high conversions from a massive influx of traffic. How does a marketer turnaround the business? It is not as easy as […]

Hacks and myths busters are great to have around as friends. They tend to collect various types of information one can only imagine. Every topic has myths to bust and here are 6 myths about landing page and quality scores that will change how you view business models in general. Today, landing page quality scores and pay […]

Landing Pages are a critical piece in the e-commerce business landscape today. Every business/company needs a landing page; it’s a process that every digital marketer either thrives on or sees as a nightmare, overwhelming his/her world! Time and again digital marketers have struggled and nearly given up trying to sell traffic solutions and conversion ratios […]

Being at the top of your game in a digital marketplace is highly competitive. It means you have to stay updated 24×7 of what’s happening in the digital space. Amongst other, an essential thing to remember is to continue studying competitor behaviour in order create -subtopics for SEO rankings to grow. More can be achieved […]

As a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search ads. Responsive search ads or RSA removed Standard Text Ads. As with any new release, this has led to part excitement and part panic amongst digital marketers who are scrambling to understand what […]