Reaching people with Dynamic Keyword Insertion (DKI) ads or any ads as they search for your products and services can be a moving target. It’s difficult to catch up when users’ queries evolve, your site changes, inventory shifts, and you expand your business to new markets. Google Adwords enables you with different campaign options like […]

How to Get the best ROI out of your Universal App Campaigns: Google’s Universal App campaign makes the process easy for you. The objective of any app advertiser is to get the app into the hands of most valuable users. By most valuable, I’m referring to those users who will end up adding monetary value […]

Google Ad Grant is program specially designed by google where eligible non profits get access to $10,000 USD in-kind advertising funding from Google on Google Adwords and Online Advertising tool by Google. You can use this amount to run ads through Google AdWords to attract more volunteers, raise awareness or even get more donations. What […]