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Google Ad Grant is program specially designed by google where eligible non profits get access to $10,000 USD in-kind advertising funding from Google on Google Adwords and Online Advertising tool by Google.
You can use this amount to run ads through Google AdWords to attract more volunteers, raise awareness or even get more donations.
Well, you are getting free $10,000 USD, isn’t that enough?
Through Google Ad grant you can –
Organizations that meet the following criteria are eligible to participate in the Google for Nonprofits program:
There are more detailed requirement given as per country
For ex – India
To know detailed specification of your country,go to this link – Eligibility Criteria as per each Country .
There are some individual nonprofit product offerings are available outside of the Google for Nonprofits program.
Here is a reference for the chart to see which products are available in your country.
Please note that the following organisations are not eligible for Google Grants:
Headline – Join ExcelOrg Today
Description – Join hands with ExcelOrg today to help people in need
Link – www.excelorg.org
Ngo in <city name>
How to join an ngo
Headline – Buy Gifts Online
Description – Apparel, Books, Music & More. Save Time and Money Now!
Link – www.excelorg.org
Online clothing store
Online shoe store
Google with more than 20,000 nonprofits across more than 50 countries. In order to qualify for a Google Ad Grant, your nonprofit must be based in one of these countries.
Image – List of 50 countries qualified for Google Ad Grant
Use this link to apply for Google Ad Grant.
Its take not more than 5 steps to help the world –
1) Check if you are eligible for Google Ad Grant
Before you apply, make sure your nonprofit is based in a country where Google Ad Grants is available, and that you comply with our other eligibility requirements.
2) Submit your application
Assuming you’re eligible, you’ll need to apply for a Google for Nonprofits account.
3) Enroll in Google Ad Grants
Choose the program that’s right for you. If you’d like to manage the details of your ad campaign yourself, choose AdWords. Or, for simple, low-maintenance campaign management, choose AdWords Express.
4) Create your account
Use the relevant account creation guide to create your AdWords or AdWords Express account
5) Submit your account for review
Once you’ve created your account and set up your campaign, submit your account for review.
Google have dedicated following resources to help non profits to stay updated-
Google Ad Grant
If you’ve been part of the Ad Grants program and have been consistently hitting your spend limit, you may be eligible to apply for an increase in your monthly Ad Grants budget, from $10,000 USD to $40,000 USD, through GrantsPro. Along with consistently hitting your spend limit, there are a number of other quality requirements for admission into the Grantspro program.
But according to recent updates from Google they are no longer accepting application for GrantPro (Updated on June 8th, 2017)
Visit Grants to know more about Google Ad Grant
1) Build Compelling ads – Test and optimize
Within each ad group, craft your message and write 2-3 captivating ads that give potential volunteers and donors a reason to visit your site. Make sure your ads pop and encourage users to click and navigate to your site.
Gradually start refining different ads: cutting those that underperform and optimising the high performers.
2) Keywords match types – Use your grant wisely
Choose your keywords precisely as you don’t want to waste your time and Google Ad Grant dollars going after basic nonprofit keywords.
Then comes choosing the right keyword match type. When creating a text ad in your AdWords PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type. Each match type in your AdWords account has its advantages and disadvantages.
3) Search query report – are you targeting correctly?
The Search Query report shows you the actual search queries that triggered your ads to show. As you may know, your ads might be triggered by expansions and/or variations of the broad-matched keywords in your account. For example, if you have the keyword ʻAIDS research,ʼ the misspelling ʻAIDS rsearchʼ can trigger your ad to show, even if itʼs not in your keyword list.
4) Where you diverting traffic – landing pages
Directing traffic to a targeted landing page instead of your homepage will increase the conversion rate and reduce your bounce rate (the rate at which visitors leave your site without clicking into another page on your website) from your AdWords campaigns.Since targeted landing pages have a higher conversion rate for email acquisition, you should focus on optimizing them for your ad campaigns.
We believe – with a little help or just with mere support, anyone can achieve anything, what you require is strong willpower and good intention.
Small businesses, entrepreneurs and nonprofit organisation require support of their local communities. With this advantage they even compete with larger established organisation.
It is important that you make most of every single, small opportunities irrespective how hectic could be your day to stay competitive in today’s ultra-competitive market.
We at upgrowth have open office hours to help businesses and entrepreneurs free of cost. You can join us at our office or virtually from anywhere in world. Here we discuss what stops you move to next level and how upgrowth can fuel your organisation growth.
Join this week Open office hours.
We not only help nonprofits for free of cost to run their adwords campaign but also contribute in every possible way to help them in all required areas.
An NGO needs spirit of service, the energy of a start-up and the gravitas of a well run corporate set up. We do this because we understand –
If you are an NGO and want to scale your growth while helping community for good cause, write to us at – firstname.lastname@example.org
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
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