Search Engine Marketing, or Search Marketing as we call it, is about buying traffic for your website. It is about getting into search listing of most used search engines. Pay-per- click (PPC) or cost-per- click (CPC) will keep coming to you now and then, when you mention SEM even in a whisper. Let me tell […]

Each blogger needs to resemble an expert online and it’s so natural to do when you know how.When you are spic and span to blogging, it appears like everybody online talks about is about blogging and bloggers.“Don’t be a writer; be writing.” by William Faulkner 1. Pick up topics and title For your blog post. […]

It is likely to happen to every marketer out there – traffic dropping off, when you sign onto Google Analytics and see a surprising, and detectable, decrease in traffic. Need to analyze the reason for your traffic drop? Read on and recover your web activity on track. 1.  Wrong Ad text The most relevant text, […]

Introduction In today’s dynamic digital landscape, the education sector is experiencing transformative changes, demanding innovative approaches. A notable shift in this evolution is the growing significance of digital marketing in the education sector. This article delivers an insightful outline of the evolving educational landscape, shedding light on the profound impact of digital marketing while exploring […]

As any entrepreneur knows, building a mobile product is a tedious job. It takes a lot of effort translating a raw idea into an awesome mobile app. So it’s particularly heart-breaking to see your users uninstalling the app. A mobile product typically goes through the following stages, see if you can spot the problem. Building […]

One of the major focus areas for businesses is revenue generation. After all, any business need money to grow. So, targets are set, marketing strategies formulated, campaigns developed, and then follows the execution. Developing a strategy, and subsequent long and short-term plans is a difficult enough job. The stress increases as you go higher up […]