There’s nothing called as ‘too much information’, not at least in this Google search-dominated era. In its latest event Search On’21, dedicated to innovations in Google Search, Google unveiled its magnum-opus, the Google MUM feature. Google MUM stands for Multitask Unified Model. It’s an algorithm that can search the internet in a variety of languages, […]

At its annual event Search On 2021 that took place less than two weeks ago, Google announced the rollout of a new update to its search engine that uses AI to explore topics: Google MUM, or Multitask Unified Model. It is an algorithm that can search the internet across different languages, using text, images and […]

Envy that handbag of the random lady sitting next to you? Found yourself in a new town and don’t know where they serve the best coffee? Got a song stuck in your head?  You know where to find answers – Google!  ‘Google Search’ is the ultimate solution that has been serving humanity for two decades […]

Podcasting has always been an amusing way to humanize your brand, showcase expertise, and build relationships with people out there. Whether you already create podcasts, have mastered the art or are interested in starting one, these tips will help you rank higher with increased visibility. So what are you waiting for?  What Are Podcasts And […]

In the last couple of years, social media has moved from the standard “post” format – where users post images, text, videos and more – onto their pages to the more fluid “stories” format, championed first by Snapchat. A story is a series of snippets – in the form of text, images, audio and video […]

We all can agree the best source of traffic is organic search. We provide search engines with quality content and in return, we get clicks – and those clicks drive our businesses. The biggest search engine is Google with over 90% market share, and an unparalleled dominance in search.   Google became the industry leader because in […]