Podcasting has always been an amusing way to humanize your brand, showcase expertise, and build relationships with people out there. Whether you already create podcasts, have mastered the art or are interested in starting one, these tips will help you rank higher with increased visibility. So what are you waiting for?  What Are Podcasts And […]

In the last couple of years, social media has moved from the standard “post” format – where users post images, text, videos and more – onto their pages to the more fluid “stories” format, championed first by Snapchat. A story is a series of snippets – in the form of text, images, audio and video […]

We all can agree the best source of traffic is organic search. We provide search engines with quality content and in return, we get clicks – and those clicks drive our businesses. The biggest search engine is Google with over 90% market share, and an unparalleled dominance in search.   Google became the industry leader because in […]

When running a business, we’re all trying to grow our website traffic in one way or another – and a sudden spurt in clicks and impressions always comes as a pleasant surprise.  Here’s something interesting we’d like to share with you – a screenshot showing 10 lac + impressions within the span of a few […]

A good looking website is definitely a plus.  A site that is visually appealing, easy to navigate, easy on the eye and well-structured will go a long way in keeping visitors on the site.  ….but – design isn’t the only thing that keeps your audience engaged on your site. Your site’s copy is just as – […]

How SEO works is something every business needs to understand in order to gain more customers and conversions. However, the approach is different for business to consumer (B2C) and business to business (B2B) organisations. How, exactly? In B2C situations, the customer journey is easy – customers see an ad, blog or information related to your product […]