Growth, Powered by Coconut Water — And Sound SEO

At upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech.  And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients.  Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]

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Local SEO Lead Generation

How often do we search ‘Coffee shop near me’, ‘theatre near me’, ‘best suits near me’. Search engines have transformed our shopping behaviour. No matter what we want to buy, from a pair of socks to a dazzling pair of earrings, our go-to option is Google search. Your customers are probably searching for your business […]

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A Guide To Boosting Lead Generation With SEO

There is no denying that search engine ranking is one of the important aspects that can help you boost your business. And how does a business rank on search engines? The answer is – SEO. There are many ways a business can promote their products – social media marketing, content marketing, paid ads, etc. Search […]

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Google’s Search Quality Raters Guidelines: An Overview

Just when you thought that you are done with academia and ready to be a master in the SEO and digital marketing arena, Google’s Quality Rater Guidelines of over 170 pages surprised us! But fret not, if you need an in detail analysis of this ‘Google ranking Bible ‘ then this quick read is for […]

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IndexNow From Push to Pull Say Bing and Yandex

It’s important that searchers have access to up-to-date information. However, one of the most significant issues for website owners is having search engines promptly detect and assess their most recent website improvements. New URLs might take days, if not weeks, to be discovered and indexed by search engines, resulting in a loss of potential traffic, […]

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Google Search On 2021: High-Quality Information and Security

There’s nothing called as ‘too much information’, not at least in this Google search-dominated era. In its latest event Search On’21, dedicated to innovations in Google Search, Google unveiled its magnum-opus, the Google MUM feature. Google MUM stands for Multitask Unified Model. It’s an algorithm that can search the internet in a variety of languages, […]

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