So you’re an SEO strategist/growth strategist and you are putting your heart and soul into getting your website – or your client’s website – the best possible page rank and traffic. And while you see results and traction, there is always room to improve. To take a step back, analyse what’s not working, what is […]

Images power so much of our interactions and knowledge seeking and sharing online today. Whether it’s a photo, illustration, meme, a GIF, or an infographic, visuals work well to inform, engage, educate and entertain, because what they say is true: pictures do speak a thousand words! So when visuals and images are so powerful – […]

Remember when you had to refer to an encyclopaedia to learn about a topic? Or wait for the morning newspaper or primetime news bulletin to know what was happening in the world? Or check out a physical restaurant guide to read menus, make reservations or read reviews? If you were born post 1996, it’s likely […]

When you invest time and energy in something, you do expect to see results or an ROI at some point. And in the instant-gratification, digital age we live in, people want to see results fast. No one says it better than Gary Vee or Gary Vaynerchuk, the multi-hyphenate entrepreneur and marketing guru: when asked by […]

At upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech.  And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients.  Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]

How often do we search ‘Coffee shop near me’, ‘theatre near me’, ‘best suits near me’. Search engines have transformed our shopping behaviour. No matter what we want to buy, from a pair of socks to a dazzling pair of earrings, our go-to option is Google search. Your customers are probably searching for your business […]