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Transparent Growth Measurement (NPS)
Why Daily Negative Keywords Update Will Boost Your PPC Campaign

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]

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How Controlling CPL can Increase Conversions in Google Ads

Google Ads have now become the cornerstone for every digital marketer in the domain of internet marketing. According to Hubspot, 39% of internet users click on a sponsored ad because it shows a product they are interested in or because it sparks an interest in a product, they were not even aware of. If you are […]

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7 Hygiene Checks before you Increase your Google Ads Spend to 8 Figure Budgets or More

Digital marketers are of the opinion that Google Ads or Ads is one of the most complicatedadvertising channels within the domain of digital marketing. Multiple tools and reports together determine how and where ad budgets should be allocated. And, this is not something to be taken lightly. When real money and your organisation’s bottom line is […]

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10 Free Tools for Google AdWords Campaign Management
  • Amol Ghemud
  • Google Ads
  • Published: August 14, 2018

Today, every business house or every business person runs Google Adwords campaigns on a regular basis. There is certainly always room for improvement. Every google adwords user wants to maximize on their experience with the tool.At the end of the day, arranging and setting up your AdWords campaign is just a large portion of the […]

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Google Ad Grants 2024: How to Claim $10,000 in Free Advertising for Your Nonprofit

In today’s digital landscape, nonprofits must maintain a strong online presence to connect with supporters, volunteers, and individuals who align with their mission. Through the Google Ad Grants program, organizations can access up to $10,000 per month in search advertising. These ads are displayed alongside relevant Google search results, helping nonprofits reach people actively searching […]

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Signs of a Crappy Adwords Marketing Consultant – Mistakes by Adwords Marketing Consultant

Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]

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Time and again, Google ads marketing has proved to be a worthy business growth agent. No matter which business you are in, B2B or B2C, in any sector, or size, Google ads is considered a crucial marketing tool.

 

Let’s start from the basics and learn about Google ads –
The Google Ads platform enables you to develop online advertisements to target audiences who are interested in the goods and services you provide. Pay-per-click (PPC) advertising, in which you are charged each time a visitor clicks on your ad, is the basis of the Google Ads platform.

 

There’s a lot to learn about Google ads. It lets you filter out audiences you don’t want to reach with online advertising and focus your adverts on the customers you do. You may reach potential customers online when you advertise with Google Ads by using a variety of targeting strategies at the precise moment that they are looking for your goods or services.

 

Google launched adwords in 2000 and ever since the development in the model of Google ads marketing has been at a phenomenal pace. Marketers, founders, and basically anyone in the digital marketing world should be aware of the progress in Google ads as it will help you curate better marketing strategies for your business.

 

To make it easier for you, our industry experts have compiled the latest information so that you can upgrade your Google ads knowledge and learn everything about Google ads in these quick-reads.

 

What will you learn from these Google ads blogs?

 

We have something for everyone! If you are a founder, you can get a heads up on what you should be asking your Google ads marketing team and what you should be aware of before you outsource your Google ads marketing. For marketers, the Google ads blogs will tell you everything from video marketing in Google ads to Google Performance Max campaigns.

 

And if you are unsure if Google ads will help your business sector then we have answers for that as well! Consider this a one-stop solution for all your Google ads woes.

 

This would be constantly updated and will keep you posted with all the new advancements in the Google ads world.

 

Check out our blogs about Google ads that will help you achieve your Google ads ambitions.

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