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Transparent Growth Measurement (NPS)
Future of Google Ads Automation – How Google Adopt AI to reduce more Human Efforts
  • Amol Ghemud
  • Google Ads
  • Published: September 13, 2019

Marketing is the tip of the spear of any business effort. Client interaction is a huge part of every marketing plan. As the client’s behavior and their preferred medium of communication change. So do the marketing strategies and plans. Google PPC 2021 advertising at its very core is just like any other marketing channel. And just […]

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4 Reasons why Creating Theme Based Ad Group is Important
  • Amol Ghemud
  • Google Ads
  • Published: April 10, 2019

Introduction In today’s online business landscape digital marketers need to be aware of multiple aspects of how to build great contextual content to drive traffic to the webpages. Therefore, Ad groups are a necessity in this business. It increases the clickthrough rate (CTR) value and helps to reach targeted users groups. With the right set […]

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How Keyword Match Types Can Help You Boost The Conversions
  • Amol Ghemud
  • Google Ads
  • Published: April 10, 2019

Introduction E-commerce marketers implement transformational business ideas to boost conversions. There are more ways than one to drive traffic and gain high conversion rates. And it helps to find out how to match keyword types. When you are under pressure to deliver, as your newly launched products need a boost on conversions, marketers will go […]

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Ad Campaign Strategies in Different Stages of Customer Funnel

Google Ads is a great platform from a sales perspective. You can get customers that are relevant to your business from anywhere in the whole world without having a physical presence there. Google sorts through a sea of users to show your ads to only those who may be potential buyers. It is impossible to […]

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New Google Keyword Planner will Soon Replace Old Keyword Planner

Introduction The objective of search engine marketing is to target the users based on their intention & show them relevant ads. Search ads are the backbone of any search engine marketing. With search ads, advertisers target the users when they are searching for any query on search engine(s). Thus, when the query matches with the […]

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6 Myths about Landing Page and Quality Scores

Hacks and myths busters are great to have around as friends. They tend to collect various types of information one can only imagine. Every topic has myths to bust and here are 6 myths about landing page and quality scores that will change how you view business models in general. Today, landing page quality scores and pay […]

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Time and again, Google ads marketing has proved to be a worthy business growth agent. No matter which business you are in, B2B or B2C, in any sector, or size, Google ads is considered a crucial marketing tool.

 

Let’s start from the basics and learn about Google ads –
The Google Ads platform enables you to develop online advertisements to target audiences who are interested in the goods and services you provide. Pay-per-click (PPC) advertising, in which you are charged each time a visitor clicks on your ad, is the basis of the Google Ads platform.

 

There’s a lot to learn about Google ads. It lets you filter out audiences you don’t want to reach with online advertising and focus your adverts on the customers you do. You may reach potential customers online when you advertise with Google Ads by using a variety of targeting strategies at the precise moment that they are looking for your goods or services.

 

Google launched adwords in 2000 and ever since the development in the model of Google ads marketing has been at a phenomenal pace. Marketers, founders, and basically anyone in the digital marketing world should be aware of the progress in Google ads as it will help you curate better marketing strategies for your business.

 

To make it easier for you, our industry experts have compiled the latest information so that you can upgrade your Google ads knowledge and learn everything about Google ads in these quick-reads.

 

What will you learn from these Google ads blogs?

 

We have something for everyone! If you are a founder, you can get a heads up on what you should be asking your Google ads marketing team and what you should be aware of before you outsource your Google ads marketing. For marketers, the Google ads blogs will tell you everything from video marketing in Google ads to Google Performance Max campaigns.

 

And if you are unsure if Google ads will help your business sector then we have answers for that as well! Consider this a one-stop solution for all your Google ads woes.

 

This would be constantly updated and will keep you posted with all the new advancements in the Google ads world.

 

Check out our blogs about Google ads that will help you achieve your Google ads ambitions.

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