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Transparent Growth Measurement (NPS)
Grow Your Google Ads Account with These 6 Hacks
  • Amol Ghemud
  • Google Ads
  • Published: March 11, 2019

Introduction In the vast online advertising arena, where competition is relentless, businesses seek strategic tools to carve out their digital presence. Within this dynamic landscape, a Google Ads account emerges as a beacon of opportunity, holding the promise of visibility and substantial business growth. In this exploration, we delve into the competitive nature of online […]

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Google Ads Optimization: Tips and Tricks 2019

Introduction Google Ads is a very wide topic to discuss. Each update brings in new changes and sometimes total revamp of the whole platform. It is absolutely necessary to stay updated with the constant changes in Google Ads. But there are some factors that are as important right now as they were in the past. […]

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Most Underrated Changes of Google Ads in 2019
  • Amol Ghemud
  • Google Ads
  • Published: February 27, 2019

Introduction If there is one thing Google is good at it is constant improvement of its products through updates. Google Ads is also a part of this product line. Google has dedicated a lot of resources to update Google Ads and make it more user friendly. How are your Google Ads Campaign going? Download 30 […]

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How a never-ending fight between CPC & Ad position impacts Conversion Rates
  • Amol Ghemud
  • Google Ads
  • Published: February 22, 2019

The parameters and methods for digital marketing have changed drastically in the last 5 years. With technological innovations coming in leaps, algorithms for online searches and analytical methods even make use of artificial intelligence. The digital transformations have primarily been the result of evolution in consumer behavior with increased internet penetration into almost every aspect […]

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Why Daily Negative Keywords Update Will Boost Your PPC Campaign

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]

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How Controlling CPL can Increase Conversions in Google Ads

Google Ads have now become the cornerstone for every digital marketer in the domain of internet marketing. According to Hubspot, 39% of internet users click on a sponsored ad because it shows a product they are interested in or because it sparks an interest in a product, they were not even aware of. If you are […]

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Time and again, Google ads marketing has proved to be a worthy business growth agent. No matter which business you are in, B2B or B2C, in any sector, or size, Google ads is considered a crucial marketing tool.

 

Let’s start from the basics and learn about Google ads –
The Google Ads platform enables you to develop online advertisements to target audiences who are interested in the goods and services you provide. Pay-per-click (PPC) advertising, in which you are charged each time a visitor clicks on your ad, is the basis of the Google Ads platform.

 

There’s a lot to learn about Google ads. It lets you filter out audiences you don’t want to reach with online advertising and focus your adverts on the customers you do. You may reach potential customers online when you advertise with Google Ads by using a variety of targeting strategies at the precise moment that they are looking for your goods or services.

 

Google launched adwords in 2000 and ever since the development in the model of Google ads marketing has been at a phenomenal pace. Marketers, founders, and basically anyone in the digital marketing world should be aware of the progress in Google ads as it will help you curate better marketing strategies for your business.

 

To make it easier for you, our industry experts have compiled the latest information so that you can upgrade your Google ads knowledge and learn everything about Google ads in these quick-reads.

 

What will you learn from these Google ads blogs?

 

We have something for everyone! If you are a founder, you can get a heads up on what you should be asking your Google ads marketing team and what you should be aware of before you outsource your Google ads marketing. For marketers, the Google ads blogs will tell you everything from video marketing in Google ads to Google Performance Max campaigns.

 

And if you are unsure if Google ads will help your business sector then we have answers for that as well! Consider this a one-stop solution for all your Google ads woes.

 

This would be constantly updated and will keep you posted with all the new advancements in the Google ads world.

 

Check out our blogs about Google ads that will help you achieve your Google ads ambitions.

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