Can anyone imagine a world without social media? Just a handful of years ago it didn’t exist. No one was in danger of being run over as they crossed the street hunched over their smartphones. No one was spending their downtime scouring Facebook, Instagram and Snapchat feed for the latest news from friends, celebrities and […]
Read MoreEvery marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. As a social media marketer – be it a vice president – marketing, content creator or general digital marketer – your day-to-day work can […]
Read MoreAs the New Year ramps up, many CEOs and business leaders spend time thinking about how to get more ROI from social media marketing in 2018. It must not be surprise, but the social media landscape looks a lot different for businesses today than it did on this day last year. Audience behavior is different, […]
Read MoreSocial media platforms often aid in marketing and also provide businesses with additional capabilities and benefits, but only if integrated with the business and managed carefully. In fact, social media networks are becoming key channels for global communication and collaboration, such that global management is deemed as a necessity in order to obtain the optimal […]
Read MoreSocial media is an amazing world to advertise for startups. More and more organizations are joining social media platforms with a specific end goal to connect with bigger groups of audiences and grow their business. Though there are many growing advantages of social media marketing, numerous businesses are uncertain whether they should spend their time […]
Read MoreSearch engine optimization isn’t just about keywords anymore. With every new change in Google’s algorithm, SEO becomes less of a single process or skill and more of a comprehensive strategy which needs to be implemented using SEO techniques. Successful SEO techniques need to be firmly embedded into an enterprise’s entire communications approach from the beginning. […]
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