Goodreads: Navigating through the Digital Marketing Universe

Selling is a serious business. And to sell right, you need to have a laser-sharp focus on who you are selling to. As Baby Boomers and Gen X begin to reduce their spending capacity, you need to turn your attention to the next generation that is going to make up a big chunk of your […]

Instagram reels came out over a week span after the Indian government banned 59 Chinese apps on 29 June 2020. It also included the most influential and popular amongst teenagers like TikTok, Helo, Vigo Video etc. When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media […]

At present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge about attribution modelling, choosing one among 6 could be a headache. In a broader perspective, attribution modelling can help  you understand when, how and why people converted on your website through Google Ads. […]

upGrowth is a growth hacking-marketing agency that enables both start-ups & established businesses to achieve rapid and sustainable growth. We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping businesses scale swiftly and disrupt markets through data-driven […]

 About upGrowth We are a digital marketing company based in Pune, we have expertise in bringing unique strategies based on data-driven experiments to help businesses disrupt markets. Last year we were able to achieve overall business growth of 20% through Google Ads for our client Lendingkart. Our holistic approach to the ad strategy paid rich dividends […]

My Journey of Google Digital Guru Green Belt Certification 2020 I joined upGrowth in my quest to become a Google digital guru as a PPC Executive, starting my journey managing Google Ads accounts before I transitioning to an SEO profile and now working on optimizing and improving page ranks for our clients. As a platform, I found […]