I started my journey as a Medical Business Associate at GlaxoSmithKline Pharmaceuticals before getting into Digital Marketing. I joined upGrowth as a digital marketing intern and continued as a PPC Executive.
For more than 2 years, I have been managing Google Ads accounts at upGrowth. Till now, I have worked on 20+ PPC accounts from the BFSI, healthcare, education, NPO & e-commerce sectors.
As a platform, I found Google Ads to be a very mature & customer-oriented advertising tool. What gives Google Ads an upper hand over other advertising platforms is its advanced targeting features like custom-intent audience, household income etc. In addition, powerful machine learning associated with Google Ads offers new dimensions to advertisers.
upGrowth is a growth hacking-marketing agency that enables both start ups & established businesses to achieve rapid and sustainable growth.
We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping your business scale swiftly and disrupt markets through data-driven marketing solutions and creative campaigns that drive customer acquisition and engagement.
upGrowth earned the Google Partner Badge in 2018.
Google Partners is a marketing program for third-party advertising agencies that manage Google Ads accounts for other businesses.
By meeting the requirements as prescribed by Google, advertising agencies can earn the Google Partner or Google Premium Partner Badge.
The badge implies that certain employees at upGrowth have demonstrated Google Ads skill and expertise by passing assessments and earning certifications through Google skillshop. The badge also shows that upGrowth has met Google Ads spend requirements and delivered client revenue growth.
Last year (2019) we had the opportunity to become part of the “Google Elevator Partner” program.
Google Elevator is a digital advertising agency program that works with select digital agencies that demonstrate high performance for their clients and show capabilities for rapid growth.
This year me and other Google Ads experts earned the Google Green Belt Certification. Google Green Belt Certification program is an exclusive program, meant only for the most valuable agency partners – there are hardly 150+ Google Green Belt holders in India.
Due to the COVID-19 pandemic, Google conducted this event as an online session. This was a special batch and the first one online since the commencement of Google Green Belt Certification Program.
The Google Ads official team trains you to be a full-time digital marketer and enables new career possibilities for industry professionals.
The entire training program, powered by Google, was conducted online on 23rd July 2020.
The purpose of the program is to empower the most dedicated and talented individuals in digital marketing to become experts in Google Ads tools.
It was an opportunity for selected members from agencies, brands and other different corners of the country (India) to advance their Google performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 As of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution.
The Green Belt track focuses on Google Ads practitioners and search specialists to help agencies create, optimize, measure and report search campaigns for their clients.
The Google Green Belt Certification is a first step towards achieving a bigger milestone. The program is divided into 3 levels: Green (Foundation), Blue (Advanced), and Black Belt (Pitch Stimulation), each of which is a prerequisite to the next. At the end of this training program, the individual is labeled as a ‘Digital Guru’.
The selected candidates went through the following steps during their journey to grab Green Belt Certification.
Every selected candidate has to pass this pre-qualifying quiz-cum-exam to participate in the Google Green Belt Certification training.
There were a total of 35 questions out of which 17 had to be answered correctly. Let’s take a look at some of the questions below.
Let’s observe the different dimensions Google’s team covered during the entire session.
In between sessions, there were 2 case studies. Here, groups were created with different participants. Each group had a different case study.
The objective of this workshop was to enhance the “working with the team” attitude of the candidates.
As a team we were asked to go through the case study; discuss the questions given, reason it and provide a rationale behind that answer.
Take a look at the case study and questions given below.
You need to prove that you are worthy of being called ‘Digital Guru’ – hence you must clear the final exam.
To get ‘Green Belt’ Certified’ you must get atleast 12 answers correct out of 17 questions.
The journey doesn’t end here but it actually starts. Google Green Belt certified candidates are now eligible for ‘Google Blue Belt Certification’. This is an advanced certification training powered by Google. Individuals passing Google Blue Belt Certification advance for a final training program – Google Black Belt Certification.
What Is Google Green Belt Certification? The Green Belt track focuses on Google Ads practitioners and search specialists to help agencies create, optimize, measure and report search campaigns for their clients.
The Google Green Belt Certification is a first step towards achieving a bigger milestone. The Green Belt track focuses on Google Ads practitioners and search specialists. This is an exclusive program available to only the most valuable agency partners.
The aim of the program is to empower dedicated and talented individuals in digital marketing to become experts in Google Ads tools.
2. How do I create a discovery ad?
Discovery ads are a new offering from Google, where you can share your brand story with people across Google’s feeds when they are open to discovering new products and services.
The step-by-step process as prescribed by Google is as follows:
YouTube is one of the most popular social media platforms there is, and as a brand, it would serve you well to advertise on it. There are several different types of YouTube ads you can opt for.
You may be wondering how to use Google ads. It is actually not that difficult – here are the steps that show you how to use Google ads.
Keywords are an integral part of any ad campaign, because those are the exact words, terms and phrases people are searching for on the internet. Google Ads Keyword Planner helps you research keywords for your Search campaigns.
It is a free tool that can be used to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them. You don’t have to spend a dime to use it, all you need is your Google account.
With it, you can do a number of things, like discover new keywords and get suggestions, see monthly estimates of the number of searches a keyword gets, determine the average cost for your ad to show on searches for a keyword, organize keywords and create new campaigns.