The Google Digital Guru Green Belt 2020 Certification from Google

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upGrowth is a growth hacking-marketing agency that enables both start-ups & established businesses to achieve rapid and sustainable growth.

We use data to understand what clicks with customers to ensure a continuous flow of prospects by marketing on the right channels. Our team is dedicated to helping businesses scale swiftly and disrupt markets through data-driven marketing solutions and creative campaigns that drive customer acquisition and engagement.

At upGrowth, we work with clients from a number of different verticals and sectors, from FMCG to SaaS. And, over the last two years, the upGrowth team has managed Google Ads accounts for dozens of companies, including accounts from the BFSI, healthcare, education, NPO & e-commerce sectors.

As a platform, Google Ads tends to be a very mature & customer-oriented advertising tool. What gives Google Ads an upper hand over other advertising platforms is its advanced targeting features like custom-intent audience, household income etc. In addition, powerful machine learning associated with Google Ads offers new dimensions to advertisers.

Our Journey

2018: Google Partner

upGrowth earned the Google Partner Badge in 2018. Google Partners is a marketing program for third-party advertising agencies that manage Google Ads accounts for other businesses.

By meeting the requirements set by Google, advertising agencies can earn the Google Partner or Google Premium Partner Badge.

google digital

The badge implies that certain employees at upGrowth have demonstrated a level of Google Ads skill and expertise by passing assessments and earning certifications from Google Skillshop. The badge also shows that upGrowth has met Google Ads spend requirements and delivered clients effective growth in revenue.

2019: Google Elevator

In 2019, we had the opportunity to join the “Google Elevator Partner” program. Google Elevator is a digital advertising agency program that works with select digital agencies that demonstrate high performance for their clients and show promise for rapid growth.

2020: Google Green Belt Certification

This year, members of the upGrowth team, along with other Google Ads experts, earned the Google Green Belt Certification. Google Green Belt Certification program is an exclusive program, meant only for the most valuable agency partners – there are hardly 150+ Google Green Belt holders in India.

Due to the COVID-19 pandemic, Google conducted this as a virtual event. This was a special batch and the first online batch since the commencement of Google Green Belt Certification Program.

“Digital Marketing Guru Verified By Google.” What Is A Google Digital Guru? 

The Google Ads official team trains you to be a full-time digital marketer and enables new career possibilities for industry professionals.

The entire training program, powered by Google, was conducted online on 23rd July 2020.

The purpose of the program is to empower the most dedicated and talented individuals in digital marketing to become experts in Google Ads tools.

It was an opportunity for selected members from agencies, brands and other different corners of the country (India) to advance their Google performance advertising expertise, which is then used as a benchmark for their position in the industry. The program covers business overview and in-depth product implementation of the 5 As of Performance Excellence including Ad formats, Audiences, Always on, Automation, and Attribution.

What Is Google Green Belt Certification? 

The Green Belt track focuses on Google Ads practitioners and search specialists to help agencies create, optimize, measure and report search campaigns for their clients.

The Google Green Belt Certification is a first step towards achieving a bigger milestone: the Digital Guru badge. 

The program is divided into 3 levels: 

  • Green (Foundation),
  • Blue (Advanced),
  • Black Belt (Pitch Stimulation),

each of which is a prerequisite to the next. At the end of this training program, the individual is labeled as a ‘Digital Guru’.

The Learning Path

google green belt

Image – Google Green Belt

The selected candidates went through the following steps during their journey to grab the Green Belt Certification.

  1. Intro Quiz 2020

Every candidate has to pass this pre-qualifying quiz-cum-exam to participate in the Google Green Belt Certification training.

There were a total of 35 questions out of which 17 had to be answered correctly. Here are some of the questions that were part of the quiz: 

google guru certification
google digital certification
  1. Online Session

Business Excellence Track
Business overview and in-depth product implementation of the 5 Aces of Performance Excellence. This track focused on ads practitioners and search specialists to help them create, optimize, measure and report search/display/YouTube campaigns for their clients.

Product Excellence Track
Product overview and translating the 5 Aces of Performance Excellence to business objectives. This track focused on planners to help them plan for search, display, YouTube campaigns as per different business objectives of their clients.

Let’s observe the different dimensions Google’s team covered during the entire session.

google digital guru 2022

fig: Dynamic Search Ads

digital guru google

fig: Display audience

google digital guru

fig: Video ad formats

learn digital with google

fig: Bidding types (Video)

google digital training

fig: Youtube best practice

  1. Workshop (Group Activity)

In between sessions, there were 2 case studies. Here, participants were split into groups and each group had a different case study. The objective of this workshop was to enhance the “working with the team” attitude of the candidates.

We were asked to go through the study as a team; discuss the questions given, reason it and provide a rationale behind that answer.

Take a look at the case study and questions given below.

  1. Lead Generation based case study
  2. Brand Awareness based case study

D. Final Exam

Well, participants had to prove their worth! To earn the Green Belt, we had to clear the final exam.

It consisted of 17 questions out of which 12 correct answers were required to get ‘Green Belt’ Certified’.

google digital guru certification

What Next?

The journey doesn’t end here – it’s actually only just begun! 

Google Green Belt certified candidates are now eligible for ‘Google Blue Belt Certification’. This is an advanced certification training powered by Google. Individuals passing Google Blue Belt Certification advance for a final training program –  Google Black Belt Certification.

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