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I joined upGrowth in my quest to become a Google digital guru as a PPC Executive, starting my journey managing Google Ads accounts before I transitioning to an SEO profile and now working on optimizing and improving page ranks for our clients.
As a platform, I found Google Ads to be a very utilitarian & customer-oriented advertising tool. From better user experience to higher close and conversion rates, from building brand credibility to optimizing cost management, Google Analytics stands out from all the other tools in terms of features and performance.
upGrowth is a growth hacking-marketing agency whose goal is to bring about effective growth of your company.
UpGrowth uses unique strategies and state-of-the-art technologies to enhance the digital presence of your company leading to significant and sustainable growth. The strategies are built on data-driven experiments. Effective digital campaigns are made based on this, which eventually leads to rapid growth. This works for both start-ups and well-established companies.
Recently, we at upGrowth were given the opportunity to train and acquire the Google Digital Guru Green Belt certification.
So here’s how it works: the Google Ads official team trains you to be a full-time digital marketer and enables new career possibilities. The program aims to empower the most dedicated and talented individuals in digital marketing to become experts in Google Ads tools. It combines business overview and in-depth product implementation of the 5 As of Performance Excellence including:
The Google Digital Guru Green Belt Certification is a first step towards achieving a bigger milestone in digital marketing. The program is divided into 3 levels:
each of which is a prerequisite to the next. the individual is labeled as a ‘Digital Guru’At the end of this training program.
The Green Belt track focuses on Google Ads practitioners and search specialists to help agencies create, optimize, measure and report search campaigns for their clients.
It’s an exclusive, niche program meant only for the most valuable agency partners. (There are hardly 150+ Google Digital Guru Green Belt holders in India.) It also serves as an individual’s first milestone in the path of becoming a digital marketing expert. It was an opportunity for selected members from agencies, brands and other corners of the country to advance their Google performance advertising expertise. This is used as a benchmark for their position in the industry.
We at upGrowth were lucky to get premium access to such a program, and this Google Digital Guru Green Belt Certification program was my first such experience at the company. One thing to note here – due to the COVID-19 pandemic, this year’s course was conducted entirely online.
It began with a link that Google sent. We had to register ourselves by accessing the link. Upon successful completion of registration, we received another link the next day.This led to a test that we had to give and qualify in order to attend the webinar.The test consisted of multiple choice questions that tested your digital marketing skills. After qualifying in the test, we received a verification code that we used to access the course material and webinar.
Our mentor for this webinar was Meenakshi from Google. The entire webinar was informative, interesting and my favourite parts were the live quizzes that were conducte for all participants upon completion of a topic. It worked like this: once the mentor finished explaining a topic, a set of questions would appear on our screen that would test what we grasped from the topic that was explained.
Dynamic Search Ads setup:
This solution combines an exclusive set of signals to set precise bids for every auction. Fully automated and designed to help you achieve your marketing goals.
85% of online consumers will take a product-related action within 24 hours of discovering a product that meets their needs.
Discovery ads can reach up to 2.9B people.
This was a very productive session. The participants were split into groups and were given a common case study to solve. Everyone contributed and we came up with some really good insights and suggestions.
There were two case studies:
Each case study consisted of a set of question. We had to answer these questions by discussing them with our team mates. In the end all this was put to test through an online exam. In order to receive the Green Belt Certificate, it was mandatory to clear this exam.
I am proud to have cleared this exam and am now Green Belt Certified.
In conclusion, I’d like to say that the entire program was highly informative and insightful. There were a few understandable network glitches. Apart from this, the session really helped me gain a deeper understanding of the field of digital marketing – and I’m looking forward to the next level in the course!
Google offers many certifications like Google Green Belt and Google ads certification. Here’s how it works. According to Google, certifications are granted when a user passes certification assessments and meets the qualifications of the certification.
A certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google products and solutions like Google Ads and Google Marketing Platform. You need to go to Skillshop and choose your learning path first, and then complete your course/assessment.
To print the certification, sign into Skillshop. Then click the icon on the upper right hand side, followed by clicking My Profile. Scroll down to Achievements/Certifications. This is where you will see the certifications you have earned. Click your name, then print or download your certification.
Discovery ads are the format from Google that allows advertisers to deliver rich, personalized ad experiences to people who are ready to discover and engage with their brands via a single Google Ads campaign.
These are immersive, interactive ads with the option to showcase a single image of a product or service, or multiple images in carousel format. Discovery ads appear in the Google Discover feed (iOS, Android Google app and mobile Google.com) on the mobile YouTube feed and in Gmail (under the social and promotions tabs).
Discovery ads are native ads that appear in multiple Google feed environments. The ads displayed are derived from consumers’ past site visitation, app downloads, videos watched and map searches. These are essentially the same signals Google uses for its In-Market audience targeting.
There are many kinds of ads available on YouTube, like skippable in-stream ads, non-skippable in-stream ads, discovery ads and non-video ads. YouTube display ads are ads that appear on the right of the video player on the corner of the screen.
They are only available for desktop. There are multiple sizes and formats with image and animation, but none support autoplay sound, which keeps them from interfering with the video player.
These ads generally appear to the right of the feature video player and above the video suggestions list, but for larger players, these ads may appear below the player.
Here’s a quick guide on how to use Google ads for your website.
Set up your site: You need to have an existing website on which to run AdSense.
Verify address: Before you can generate earnings, you will receive a card from Google through mail. This card includes a PIN associated with your AdSense account. Follow the instructions, verify your PIN and begin to encash payments.
Did you know there’s a way to use free Google ads? That’s right!
You can do this for free using Google My Business and Google maps. With Google My Business, your ads will show up in searches that are made in close proximity to you business – which means you have the opportunity to generate more traffic, leads and sales.
All you need is a Google account, an address and phone number for your business, and (preferably) a logo or image. Go to Google Business and click start now. Search for your business. If it is not already listed, enter your info. Follow the steps provided by Google, you will get a verification code in your inbox.
Verfiy your business within 30 days of getting this code. And that’s it!
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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