Regardless of whether you’re a small café owner or a sales manager of an international company, truly understanding your customers enables you to make informed, critical decisions about sales, marketing, and your brand. Okay, you think you know your customers, but do you really? Some of the most interesting data your business can produce is […]
Read MoreCustomer Acquisition Costs (CAC) – what you pay on average to acquire new customers – is obviously pretty darn important. But knowing what portion of your total CAC relates to marketing is also really important. This metric is called your Marketing Percentage of Customer Acquisition Cost (M%-CAC). WHAT IS MARKETING PERCENTAGE OF CAC? Marketing Percentage […]
Read MoreAs we step into the dynamic landscape of 2024, it’s imperative to grasp the latest trends and strategies shaping the evolution of inbound marketing. In the coming year, let’s delve into the fundamental aspects of defining inbound marketing. Understanding Inbound Marketing At its essence, inbound marketing is a customer-centric approach that revolves around attracting and […]
Read MoreIf you pay attention to marketing trends, you’ve heard people throwing around the terms “inbound marketing” and “outbound marketing,” but what do they really mean? Inbound and outbound marketing aren’t just jargon, but these terms embody a kind of cultural shift in the entire concept of how marketing works, particularly across channels. Both of these […]
Read MoreAs a marketer, you understand the methods and significance of figuring out the most critical marketing metrics to illustrate ROI and overall marketing performance. Indeed, marketing metrics can give you a high-quality deal about how efficiently you’re reaching your customers and the general health of your business. CEOs, on the other hand, are ‘massive picture’ […]
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