Goodreads: Navigating through the Digital Marketing Universe

As a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search ads. Responsive search ads or RSA removed Standard Text Ads. As with any new release, this has led to part excitement and part panic amongst digital marketers who are scrambling to understand what […]

Link building has become one amongst the simplest ways in which to rank websites in 2019, with several businesses effectively mistreat this strategy to boost their SEO and generate organic traffic. Be that as it may, similar to elective SEO-related strategies, when it includes third party referencing bottomless relies upon Google and what changes are made […]

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]

As a business owner, one decides to concentrate on SEO for bringing traffic on their website. So you optimize your website with an aim to get thousands of visitors on your website from search engines like Google, Yahoo and Bing. So you proceed towards keyword research and find a few keywords which are capable of […]

‘Speed’ a phenomenon that has been one of mankind’s oldest obsession. Speed is a necessary element in today’s fast-paced world. Every industry in today’s market is trying to outpace each other in terms of speed. So being fast is not only advantageous but also necessary for survival. This is also true for the fastest market […]

Introduction More than 20 years before, people would not have imagined seeing promotion ads across the internet. Initially, search engines like Google, Yahoo, Bing etc offered advertisers their services. Google’s stronghold in the search engine ads opened the door for other platforms to enter in the Ads world. This decade is dominated by social media. […]