Transparent Growth Measurement (NPS)

Meta Descriptions

Meta descriptions are HTML elements that provide brief summaries of page content for search listings. While not a direct ranking factor, meta descriptions are displayed beneath the title in search engine results pages (SERPs), influencing a user’s decision to click through to the website or not. An effective meta description acts as an advertisement for the webpage, compelling searchers to visit.

When crafting meta descriptions, it’s crucial to write concise yet compelling copy within the 155-160 character limit. Include the primary keyword and provide a succinct overview that captures the essence of the page content. 

Use active voice and incorporate a call-to-action when appropriate. Avoid duplicating meta descriptions across multiple pages, as unique and relevant descriptions improve user experience and can indirectly impact search rankings by reducing bounce rates. Well-written meta descriptions enhance click-through rates from SERPs.

Meta descriptions are an on-page entity in SEO.

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