Transparent Growth Measurement (NPS)

12 Must Have Plugin for Digital Marketers

Contributors: Amol Ghemud
Published: August 14, 2018

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By now there is lot to learn and know in the digital marketing world and a long way to go. There are number of tools, influencers, facts and tips & tricks you have to recall and gather, it can be too much to remember.
However, with different extensions present in the browsers,things have got better. In case you’re not utilizing these plugins a Digital Marketer, you should be.
Chrome gives you the capacity to have plugins specific to your need which spares you time and put your most critical assets up front.
Looking through the web store there are number of plugins accessible and we have chosen the most used 12 plugins (which every digital marketer must use).
Presently, I’m not saying you have to utilize each and every one of these augmentations, however by picking a couple of that are significant to your occupation you’ll spare yourselves a great deal of time and be presented to a whack of new data.


Let us first explore multiple plugins used in the Social Media category .
1. Facebook pixel

Facebook pixel

The Facebook Pixel Helper is a troubleshooting tool that helps you validate your pixel implementation.
It  works in the background to look for conversion or Facebook pixels and provide realtime feedback on the implementation.
A small number will appear on the Facebook Pixel Helper icon to indicate number of pixel events. When clicked, a panel will expand to show a detailed overview of the page’s pixels, including warnings, errors and successes. Learn more about using Facebook pixels.
Here is how it looks when you install facebook pixel on your website – for example hubspot has installed facebook pixel and this is how it looks :
It also shows any error if the pixel code is not correctly installed or some problem with the website pageload.
If at all a facebook pixel is not installed on a particular page of a website then its hows now pixels found as shown below.
It also gives an overview of pixel code applied on the subscribed button of a website page. This will help us to track traffic coming from facebook and measure number of visitors clicking on any button on the website.

2. Buffer

Buffer plugin allows you to share great content to Twitter, Facebook and LinkedIn from anywhere on the web, with just one click.
It is a better way to publish your updates on Twitter, Facebook, LinkedIn, Google+ and more. It also tracks results and analyzes everything you share.
Click the Buffer button on any website to add Tweets and Facebook updates to your queue. From there it will be posted at a better time, well spaced out over the day.
You can schedule your Tweets and Facebook updates easier than ever before with Buffer. With each update posted, we also give you analytics about clicks, retweets, mentions, shares, likes and more.

3. Pinterest


The Pinterest Save button lets you save any idea you find around the web so you can easily get back to it later.
The Pinterest Save button also has built-in visual discovery technology—hover over any image and click the visual search tool to instantly discover visually similar ideas on Pinterest.
You can save any image you come across the web and with the help of pinterest plugin you can save it and use  it further.

4. Social Media Hub

It gives a platform for all the social media channels – Facebook,Twitter, WhatsApp, Instagram, Google+, Pinterest, Tumblr, LinkedIn, Skype, Hangouts in one window.

5. Facebook™ and Facebook Messenger

Access to your News Feed, Chats, Notifications just like in the website but in a clean, simple and compact interface.. Premium unlocked.

6. Instagram Web

Like, comment and browse photos.
See your own wall with the news feed and view your friends profile. No need to use your smartphone to see and comment your friends pictures.

7. WhatsApp Messenger

WhatsApp Messenger

Text with your friends on your computer by WhatsApp Messenger. Full featured, clean and intuitive interface.
You have full access to all chats but in a minimalist interface for fast access.

8. Twitter

A low profile and compact client with full Twitter features.

9. Google+

Access to your News Feed, Circles and Notifications just like in the website but in a minimalist interface for fast access.

10. Skype

Skype is also included within the App. Text and make video calls with your friends. Lots of company’s use this app to chat.

11. Pinterest

Access to your Pins, navigate and share your favorite pins!

12. Tumblr

Access to Tumblr and blog/re-blog your favorite posts. Full features available!

13. LinkedIn

Access to LinkedIn and see your profile, notification, news and search. Full features available!


Let us first explore multiple plugins used in the Search Engine Optimization category.


The all-in-one SEO toolbar for research on the go.
MozBar gives you instant metrics while viewing any page or SERP.
-Create custom searches by engine, country, region, or city.
-Quickly assess the Page Authority and Domain Authority of any site or page.
-Access and compare link metrics across pages while viewing any SERP.
-Find and highlight keywords on a page and differentiate links by type: Followed, No-Followed, External, or Internal.
-Expose page elements, general attributes, markup, and HTTP status.
-Export your search engine results page (SERP) analysis details to a CSV file.
In the premium subscription you will find below featres :
–Keyword Difficulty
-View the Keyword Difficulty score for any search term on any SERP in real-time.
-Page Optimization
-Get instant page optimization detail and content suggestions for any keyword on any page.
-More Metrics
-Dig deeper into page and SERP analysis data with root domain and subdomain links, unlimited Open Site Explorer reports and more.

Moz Rank

This extension displays the Moz Rank for the current page.
Moz Rank Chrome extension displays the MozRank website rank on the toolbar without the need for extra clicks.
Also see our Compete Rank, Alexa Rank, PI Rank and SEM Rush Rank extensions.
See our website for SEO add ons for Internet Explorer and Firefox.

Image Alt Text Viewer

Adds a “browser action” icon to your toolbar. When you press it, it replaces all images in the current tab with their alt text, plus a button to Undo and turn them back.
Useful for testing sites for accessibility


This is a plugin to quickly check the position of multiple sites (yours and your competitors) given a keyword. Many countries are supported.

SEO & Website Analysis

SEO & Website Analysis by WooRank provides a deep SEO analysis covering SEO, Mobile, Local and Usability.
The SEO report is an extension for Google Chrome done by WooRank , this SEO plugin provides a very deep SEO report for any given website.
WooRank provides many SEO tips for your website to rank number 1 in Google, Yahoo and Bing. It is a powerful tool for internet marketing professionals, designers, website usability experts, web and mobile developers and other digital professionals.

When you click on the WooRank extension icon, the extension opens a popup with a SEO analysis of the website covering a range of factors, including:

Visitor Data: Traffic Estimations, Traffic Rank , Adwords Traffic, Visitors Localization
Social Monitoring: Facebook™ likes/comments/shares, Linkedin™, Twitter™, Pinterest™
Mobile Friendliness: Mobile Rendering, Mobile Load Time, Mobile Optimization
SEO Basics: WWW Resolve, URL Rewrite, robots.txt, XML Sitemap, Clean URL
Content: Title, Description, Headings, Images, Blog
SEO Links: In-Page Links, Backlinks, Broken Links
Keywords: Keywords Cloud, Keywords Consistency, Keyword Ranking
SEO Authority: Related Websites, Indexed Pages, Domain 1st Registered, Domain Expiration
Usability: Favicon, Custom 404 Error Page, Printability, Page Size, Load Time, Language, Micro formats
Security: Server IP, Spam Block, Trust Indicators, Safe Browsing, Typo Availability, SSL

The following aspects are currently covered

– Traffic estimation
– Alexa™ rank
– Compete rank
– Keywords analysis
– Indexed pages in Google™ and Yahoo™
– Title and URL SEO analysis
– Meta Description recommendation
– Headings
– Alt in Images analysis
– Keywords Ranking Checker
– Meta description optimization for SEO
– Meta keywords optimization for SEO
– Titles optimization for SEO
– Text/HTML ratio
– Robots.txt
– XML Sitemap
– Language
– Doctype
– Google Analytics™ installed
– Micro formats
– Backlinks analysis
– Twitter account
– Number of tweets
– Rss Feed
– Readability level
– Load time (website speed optimization)
– Competitor analysis
– Usability
– Favicon
– IP number and Country geo localization
– Speed check and server speed tips
– Mobile rendering
– Mobile optimization
This is a lot of information in just one click and all for FREE.

  • Analytics

Let us first explore multiple plugins used in the Google Analytics category

  • Google tag manager assistant
  • Google Analytics Debugger
  • Page Analytics
  • Content Marketing
  • Grammarly
  • Productivity
  • Clear tab
  • Clearbit
  • Rapportive

About the Author

amol ghemud
Optimizer in Chief

Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.

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