Healthcare Email Marketing ROI Calculator

It’s a tool that helps you measure the financial return on investment (ROI) of your healthcare email campaigns. It calculates ROI based on revenue generated and campaign costs.

Track revenue generated through email campaigns by:
Attributing appointment bookings, online payments, or product purchases to specific campaigns.
Using website analytics to track conversions from email clicks.

• Email marketing software fees.
• Content creation costs (copywriting, design).
• List management and segmentation costs.
• Campaign design and development costs.

The calculator currently focuses on direct revenue (e.g., appointments, sales). Indirect benefits like brand awareness are difficult to quantify.

Open rates, click-through rates, unsubscribe rates.
Conversion rates for specific goals like appointments or purchases.
Patient engagement metrics like replies, forwards, shares.

Use website tracking tools, UTM codes, and CRM integration to link specific conversions to email campaigns.

The calculator doesn’t currently estimate LTV, but you can use external tools or historical data to estimate average patient value over time.

A positive ROI indicates your campaign generates more revenue than it costs. Higher ROI means better efficiency. Compare ROI to industry benchmarks and historical performance.

Optimize email content & subject lines for higher engagement.
Segment your audience for targeted messaging.
Personalize emails for better relevance and conversion.
A/B test different elements to identify improvements.

Analyze ROI regularly (weekly, monthly) to track trends and identify areas for improvement. Track ROI after major campaign changes to measure their impact.

It’s simple! Just input two key values:
Total Revenue Generated by Campaign (TRGC): This represents the total revenue you directly attribute to your email campaign, such as appointment bookings, product purchases, or website conversions generated through email clicks.
Total Campaign Cost (TCC): This includes all expenses associated with your email campaign, such as design, development, email service provider fees, and content creation costs.