Goodreads: Navigating through the Digital Marketing Universe

There’s nothing called as ‘too much information’, not at least in this Google search-dominated era. In its latest event Search On’21, dedicated to innovations in Google Search, Google unveiled its magnum-opus, the Google MUM feature. Google MUM stands for Multitask Unified Model. It’s an algorithm that can search the internet in a variety of languages, […]

At its annual event Search On 2022 that took place less than two weeks ago, Google announced the rollout of a new update to its search engine that uses AI to explore topics: Google MUM, or Multitask Unified Model. It is an algorithm that can search the internet across different languages, using text, images and […]

Envy that handbag of the random lady sitting next to you? Found yourself in a new town and don’t know where they serve the best coffee? Got a song stuck in your head? You know where to find answers – Google! ‘Google Search’ is the ultimate solution that has been serving humanity for two decades […]

The pandemic has affected us all, either at a professional or at a personal level – and has had effects on the mental well-being of individuals worldwide. As the Covid 19 infection spread, it forced many businesses – across domains – to quickly change and modify their efforts to suit evolving user habits and requirements. […]

Inbound marketing, a strategy first coined and championed by HubSpot, has transformed how businesses attract and engage customers. Defined as a method that focuses on creating valuable content to naturally draw people toward your brand, products, and services, inbound marketing is more crucial than ever in 2025. It offers SMEs a cost-effective and sustainable way […]

YouTube has revolutionized the entertainment industry, and it is a platform for people of all ages to share their creativity. A career by creating your own YouTube channel can be financially rewarding as well as creatively fulfilling. The number of channels on YouTube has already increased exponentially. Google-owned YouTube saw a 20% surge as Indians […]