Introduction In today’s online business landscape digital marketers need to be aware of multiple aspects of how to build great contextual content to drive traffic to the webpages. Therefore, Ad groups are a necessity in this business. It increases the clickthrough rate (CTR) value and helps to reach targeted users groups. With the right set […]
Read MoreIntroduction E-commerce marketers implement transformational business ideas to boost conversions. There are more ways than one to drive traffic and gain high conversion rates. And it helps to find out how to match keyword types. When you are under pressure to deliver, as your newly launched products need a boost on conversions, marketers will go […]
Read MoreIntroduction Achieving ‘Ultimate Goals’ based on low budgets and high traffic targets in the digital marketer’s world is an enormous task. Or is it? Especially if there is a tight budget. Yet you have high conversions from a massive influx of traffic. How does a marketer turnaround the business? It is not as easy as […]
Read More2019 has arrived and one has to consider a lot while creating a content strategy. The online competition has become more intense than ever before. Also, there are different types of content and multiple ways to deliver that content to your audience. Before you decide what way to choose in order to deliver your content […]
Read MoreGoogle Ads is a great platform from a sales perspective. You can get customers that are relevant to your business from anywhere in the whole world without having a physical presence there. Google sorts through a sea of users to show your ads to only those who may be potential buyers. It is impossible to […]
Read MoreIntroduction The objective of search engine marketing is to target the users based on their intention & show them relevant ads. Search ads are the backbone of any search engine marketing. With search ads, advertisers target the users when they are searching for any query on search engine(s). Thus, when the query matches with the […]
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