Goodreads: Navigating through the Digital Marketing Universe

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The essence of the term ‘Digital Marketing’ has evolved from the marketing of products and services to a blanket term that encompasses marketing technology and the process to use it to build preferences, acquire customers, build advocacy and of course, augment sales. The importance of consumer touchpoints to brands is growing at a good pace […]

At upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech.  And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients.  Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]

It is that time of the year when we retrospect, reflect and take stock of the year gone by.  We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022.  A […]

Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy.  Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of […]

Introduction Local SEO is a crucial player in the vast digital landscape, holding immense importance for businesses. This article explores the dynamics of local SEO and its transformative role in lead generation, highlighting its potential as a game-changer for companies aiming to improve their online presence and attract valuable leads. Understanding Local SEO What is […]