Goodreads: Navigating through the Digital Marketing Universe

Remember when you had to refer to an encyclopaedia to learn about a topic? Or wait for the morning newspaper or primetime news bulletin to know what was happening in the world? Or check out a physical restaurant guide to read menus, make reservations or read reviews? If you were born post 1996, it’s likely […]

When you invest time and energy in something, you do expect to see results or an ROI at some point. And in the instant-gratification, digital age we live in, people want to see results fast. No one says it better than Gary Vee or Gary Vaynerchuk, the multi-hyphenate entrepreneur and marketing guru: when asked by […]

We Got You! ? But we don’t want you to leave us with a heavy heart Click on the button to view the latest offers we have in store for you! Offers

The essence of the term ‘Digital Marketing’ has evolved from the marketing of products and services to a blanket term that encompasses marketing technology and the process to use it to build preferences, acquire customers, build advocacy and of course, augment sales. The importance of consumer touchpoints to brands is growing at a good pace […]

At upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech.  And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients.  Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]

It is that time of the year when we retrospect, reflect and take stock of the year gone by.  We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022.  A […]