Goodreads: Navigating through the Digital Marketing Universe

In today’s fast-expanding digital era, search is the first touchpoint to make a purchase and 66% of users ranked Google & YouTube as their first choice platforms to research products online. Why Google Ads? Online Shopping behavior & buying in India is defined by 3 human truths: Brand experiences for users have search as their […]

In the internet age where information is fast and free, dozens (well, let’s say hundreds) of marketing managers claim to be “growth marketers”, “growth-oriented” or “growth-focused”, but fail to deliver growth.  Why?  Largely because they fail to determine what growth looks like for the business or client in question — and fail to understand that […]

So you’re an SEO strategist/growth strategist and you are putting your heart and soul into getting your website – or your client’s website – the best possible page rank and traffic. And while you see results and traction, there is always room to improve. To take a step back, analyse what’s not working, what is […]

Images power so much of our interactions and knowledge seeking and sharing online today. Whether it’s a photo, illustration, meme, a GIF, or an infographic, visuals work well to inform, engage, educate and entertain, because what they say is true: pictures do speak a thousand words! So when visuals and images are so powerful – […]

Remember when you had to refer to an encyclopaedia to learn about a topic? Or wait for the morning newspaper or primetime news bulletin to know what was happening in the world? Or check out a physical restaurant guide to read menus, make reservations or read reviews? If you were born post 1996, it’s likely […]

When you invest time and energy in something, you do expect to see results or an ROI at some point. And in the instant-gratification, digital age we live in, people want to see results fast. No one says it better than Gary Vee or Gary Vaynerchuk, the multi-hyphenate entrepreneur and marketing guru: when asked by […]