If you’re running a business, you know the crucial role that marketing plays in generating sales by bringing in new leads. But oftentimes, finding the right leads – and finding enough of them – is easier said than done. No doubt, SEO and inbound marketing are two important tools for lead generation. Even with these two in place, you […]
Read MoreYou’ve probably heard the news: Gen Z (people born after 1995) can be a tough nut to crack: attention spans are shorter; their access to information is wider, they don’t check their email as often and they prefer doing most things entirely online. But there’s no need to panic. Every generation, from Baby Boomers to […]
Read MoreIf you’re running a business, then you are probably facing the negative consequences of the COVID 19 pandemic. Globally, spending has slowed down and consumers and businesses alike are getting more cautious. How does one stay afloat – and profitable – at a time like this? Turns out, catering to the younger consumers may be […]
Read MoreInstagram reels came out over a week span after the Indian government banned 59 Chinese apps on 29 June 2020. It also included the most influential and popular amongst teenagers like TikTok, Helo, Vigo Video etc. When it comes to buzz, the viral video app TikTok has been hard to beat in 2020’s social media […]
Read MoreAt present, there are 6 different attribution models available in Google Ads conversion tracking. For those who do not have much knowledge about attribution modelling, choosing one among 6 could be a headache. In a broader perspective, attribution modelling can help you understand when, how and why people converted on your website through Google Ads. […]
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