Goodreads: Navigating through the Digital Marketing Universe

This is the fourth article in our startup founders series, where we look at the critical questions to ask your seo agency and their SEO teams to enable effective business growth.  The first post of the series examined decision-making. Decision-making is a key part of any founder’s day-to-day work. Startup founders are expected to make […]

Growth hacking became crucial over the last decade due to superfast changes in technology, big data, a shift from desktop to mobile and quick changing habits of users. Every business or startup wishes to find and implement the most effective ways to acquire users, retain most of them and maximize revenues as early as possible. […]

This is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy on: decision making… and how asking pertinent questions to […]

In the first post of this series, we spoke about the one task that startup founders focus their time and energy on: decision making. Why effective decision making is important – and how asking pertinent questions to key team members and stakeholders aids better decision making. Today, we’re examining a key function that startups carry […]

What is the function of a startup founder? To manage, put forth new ideas for growth, drive change, make profits – and build better business outcomes for the company and stakeholders involved. This is a broad outlook. But on a cellular level – how does a startup founder or any entrepreneur spend their time? Is […]

SaaS is a growing sector – and there are all kinds of companies catering to very specific software needs for other businesses. But, with more startups launching everyday, getting eyeballs on your business needs a good strategy and sound knowledge of your customer.  And the best way to do it is to make sure your […]