Goodreads: Navigating through the Digital Marketing Universe

Every e-commerce seller has one main goal: to sell more.  E-commerce, as all know, is an intangible shopping format, where customers rely on image, video and product descriptions to arrive at a purchase decision.  And that’s not the only thing which helps a prospective customer convert – product reviews and ratings play a critical role […]

When running a business, we’re all trying to grow our website traffic in one way or another – and a sudden spurt in clicks and impressions always comes as a pleasant surprise.  Here’s something interesting we’d like to share with you – a screenshot showing 10 lac + impressions within the span of a few […]

Social media can be an effective place to generate leads. But with the marketplace so crowded, how can you make sure you stand out above the competition and persuade those leads to give you their email address? With just a few hacks, getting noticed is much easier. And not only that, people are taking action on […]

Looking to stay ahead in 2025? Email marketing affiliate programs are emerging as a powerful way to boost revenue while building authentic connections with your audience. As personalization, AI, and automation continue to dominate digital marketing trends, these programs offer a seamless approach to promoting trusted products and services through engaging, data-driven content. By integrating […]

The pandemic has reshaped the way we work and do business. As business closed overnight and the world went into lockdown and embraced remote working, the digital space became a refuge and a necessity.  It’s clear that online shopping is here to stay, with e-commerce showing a sharp uptick across several categories. Non-essential spending has […]

A good looking website is definitely a plus.  A site that is visually appealing, easy to navigate, easy on the eye and well-structured will go a long way in keeping visitors on the site.  ….but – design isn’t the only thing that keeps your audience engaged on your site. Your site’s copy is just as – […]