Transparent Growth Measurement (NPS)

Internal Linking

Internal linking refers to the practice of creating links that connect different pages within the same website. These links serve as pathways for users to navigate through the site’s content and also help search engines understand the structure and hierarchy of the website’s pages. Effective internal linking not only enhances the user experience but also plays a crucial role in search engine optimization (SEO).

When implementing internal links, it’s important to strategically place them within the website’s content using descriptive and relevant anchor text. This helps search engines better understand the context and relationship between the linked pages. Additionally, internal links can distribute “link equity” or ranking power across the site, potentially boosting the visibility of important pages.

A well-planned internal linking structure can improve information architecture, reduce bounce rates, and increase the time users spend on the website, all of which can positively impact search engine rankings and overall site performance.

Internal linking is an important on-page entity.

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