As a part of Google’s relentless quest for innovation, 2018 saw the search giant introduce their latest ad unit – responsive search ads. Responsive search ads or RSA removed Standard Text Ads. As with any new release, this has led to part excitement and part panic amongst digital marketers who are scrambling to understand what […]

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group. The next thing that you do is to make these ads live. All this seems simple enough. But being […]

Google Ads have now become the cornerstone for every digital marketer in the domain of internet marketing. According to Hubspot, 39% of internet users click on a sponsored ad because it shows a product they are interested in or because it sparks an interest in a product, they were not even aware of. If you are […]

Digital marketers are of the opinion that Google Ads or Ads is one of the most complicatedadvertising channels within the domain of digital marketing. Multiple tools and reports together determine how and where ad budgets should be allocated. And, this is not something to be taken lightly. When real money and your organisation’s bottom line is […]

Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]

Are you a part of the startup evolution? Are you an innovator who just can’t stay with conventional game plans? You are on the right path. What more you need now is the proper marketing strategies for your company. If you have already invested your monetary resources in the Digital Marketing game, then, you just […]