Transparent Growth Measurement (NPS)

Search Engine Marketing for Startups

Contributors: Chandala Takalkar
Published: August 14, 2018

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Are you a part of the startup evolution? Are you an innovator who just can’t stay with conventional game plans? You are on the right path. What more you need now is the proper marketing strategies for your company.

If you have already invested your monetary resources in the Digital Marketing game, then, you just have to make sure you are in the right direction and take care of these SEM things.

If you haven’t already entered the field, it’s time you take it seriously and begin today. Your ROAS won’t disappoint you.

Startups need simpler approaches and less time and money consuming techniques to optimize resources. This is your fundamental guide to follow the trends and strategize SEM for your company’s growth.

1. Decide a budget, but keep it flexible

SEM is about optimising your resources and the costs involved. Along with this, you also need to understand that quality comes with a price that you should be ready to pay and yield results out of it. Be flexible in your approach, but keep a check on the limits.

2.  Research and plan

No plan is effective without a good research. Do it well and your plan will be executed well and give desired results.

3. Strategize practically & logically

Strategies should always be based on logical approaches and real life practices. Get expert advice for the matters you cannot solve on your own. This ensures that you are not wasting resources and time on unnecessary things.

4. Stay updated

Being aware of what is going on in your field of work, especially when you want to market or advertise a product or a service, is the best thing to do.

These are some of the current happenings in the SEM world. Don’t forget to keep up with them.

1. Befriend Google

Google is helping small businesses grow with its products and services. Google is your best friend if you are a startup.

  1. Adwords
  2. Keyword Planner
  3. Adsense 

2. Mobile is the present and future

Make everything mobile friendly and responsive. Content, design, videos, apps  and everything you can come up with.

3. Responsive Design wins the game

Without responsiveness, you lose a large segment of visitors who dwell majorly on mobile or immovable devices. Flipkart couldn’t just survive on app-only game. It had to bring its desktop version back.

4. Encash Social Media

It’s free and it’s paid. It is about how you can use it for gaining out of it. Facebook, Twitter, Instagram, Pinterest are the hot favourites.

5. Voice Search is the star

Do you know how Google came up with including Harry Potter spells in android?
You can ask Siri and Cortana anything and they will come up with something for you.

6. Know about semantic search

Long descriptions and detailed inputs cease to exist. Search engines give you similar and related word suggestions with your every search. Try it!

7. More videos, more visitors

There is a reason why Facebook started Live streaming, why Instagram is providing that feature. Audiovisual experiences have always been effective for marketing. The more videos you have, the greater traffic you will attract.

8. Know the power of local

Zomato & Foodpanda gain importance for their great database of local searches.
So did JustDial. Local is the new global!

9. Don’t forget about content

Content marketing is a powerful tool of SEM. It can ruin it or build it. Use it properly with appropriate keywords, titles and best quality of plagiarism free content.

10. Know about in-app functionality

Social Media platforms like Facebook & Pinterest have already started giving you the functionality with no need of leaving your app to visit a link.

11. Take care of SEO

Don’t forget the interlinking of SEO &  SEM. Keep a check on both.
All the above-mentioned points can be used as resources for an effective SEM.
Encash them so you can talk the walk in SEM and get your ROAS straightened!
For more detailed approach to master the SEM game.

About the Author


Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.

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