Goodreads: Navigating through the Digital Marketing Universe

For early-stage startups, marketing spend must deliver returns—and fast. While SEO lays the foundation for long-term growth, PPC (pay-per-click) gives you immediate visibility and lead flow. But launching PPC isn’t just about picking keywords and placing bids. It’s about strategic execution, intelligent targeting, compelling creative, and rigorous optimisation. As a founder, your job isn’t to […]

In the first post of this series, we spoke about the one task that startup founders focus their time and energy on: decision making. Why effective decision making is important – and how asking pertinent questions to key team members and stakeholders aids better decision making. Today, we’re examining a key function that startups carry […]

Every founder wears multiple hats—visionary, operator, strategist. But if you zoom in on what truly drives daily outcomes, it all comes down to one thing: decision-making. Whether you choose the next campaign priority, allocate the budget, or evaluate a team’s performance, your decisions set the tempo for the entire company. And better decisions begin with […]

SaaS is a growing sector – and there are all kinds of companies catering to very specific software needs for other businesses. But, with more startups launching everyday, getting eyeballs on your business needs a good strategy and sound knowledge of your customer.  And the best way to do it is to make sure your […]

Introduction Being found online is a big deal for a SaaS (Software as a Service) company. This blog is all about cracking the code to create the ultimate SEO plan designed especially for SaaS companies. It’s more than just showing up on Google; it’s about ensuring your brand shines bright, gains trust, and stands out […]

SEO is actually a tool that can be easily executed – and will bring you returns, if done right. Here are few best effective SEO strategies for your E-commerce website.