Goodreads: Navigating through the Digital Marketing Universe

The term “Total Contract Value” (TCV) denotes the complete value of a contract or agreement between a firm and its client. It is an estimate of the total cost of the financial commitment the client has made over the course of the contract, taking into account all fees, levies, and recurrent payments. Total Contract Value […]

Introduction ACV in sales is the ultimate platform for streamlining your sales process. Our tools make managing leads, closing more deals, and increasing your revenue easier. Get started now and see how ACV can help you reach your sales goals. Key SaaS metrics determine the profitability of any business. And one primary aspect that every […]

What is recurring monthly revenue? The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations. Why is MRR tracking crucial? […]

Introduction to ARR for Startups The arr calculation is essential for all startups; ARR or Annual Recurring Revenue is one of the critical matrices that calculate the percentage rate of return that a business can expect over the life of an investment or asset in any financial year period. Fundamentally, ARR calculation is the predictable […]

Hiring a social media marketing (SMM) team is one of the most important brand decisions a founder can make. Social platforms are where audiences discover, engage with, and advocate for brands—and your team’s ability to manage that space can make or break growth. But with so many moving parts, roles, and channels to oversee, how […]

Email marketing isn’t dead—it’s thriving in the age of privacy-first growth and AI-driven customer engagement. But hiring an email marketing team is about more than just sending bulk emails. For founders, the goal is to implement a smart, scalable system that delivers measurable ROI through every campaign. With evolving inbox algorithms, automation tools, and tighter […]