Goodreads: Navigating through the Digital Marketing Universe

Billing process for Start-ups and small businesses is often found hectic and annoying. The entire billing process is undoubtedly time-consuming but is quite an essential element for every business. Usually, many customers tend to pay their bills on time; however, there is no guarantee that this will remain the same for every business. It is […]

Listen to this story Growth rates, those vital indicators that pulse through the veins of finance and business analysis, serve as the heartbeat of a company’s financial health. At the heart of these metrics is the Compound Monthly Growth Rate (CMGR), a precise measure that evaluates growth over monthly intervals. Whether dissecting the growth trajectories […]

Introduction One of the critical metrics in a SaaS business or a subscription-based company is tracking the number of active users on a daily basis. A company would simply be flying blind without paying attention to this metric. Growth in the scale of Daily Active Users (DAU) indicates that new customers are joining the business, […]

Introduction to Deferred Revenue Every company or business looks forward to earning revenue to grow its financial health. Companies require a consistent flow of revenue to manage expenditures, pay vendors, or even make capital investments. An intangible income may result in a misleading company image, and this is where ‘Deferred Revenue’ comes into the picture. […]

Introduction to Total Addressable Market (TAM) The entire number of people (or businesses, schools, etc.) globally is the starting point of the total addressable market calculation. From there, it is narrowed down based on geography and demographics until it reaches the target market. Total Addressable Market calculation or TAM is the total revenue opportunity that […]

Introduction to Customer Lifetime Apart from the most apparent metrics businesses focus on, one of the most crucial metrics to determine a business’s financial gains and losses is to be completely aware of what value customers bring to one’s business. In order to understand how marketing is performing, it is important that the customers be […]