Goodreads: Navigating through the Digital Marketing Universe

Perplexity AI uses OpenAI to provide immediate answers to any queries you enter. SEO experts have daily content needs like meta descriptions, meta titles, generating blog titles, and so on. Perplexity AI can act as a content assistant that can help SEO professionals with these mundane yet significant tasks.  Perplexity has its fair share of […]

Writesonic is an AI-powered writing tool that helps generate content in seconds. It is built on the GPT-3 model and can help you generate various forms of content like blog posts, landing pages, FB ad copy, email copy, and more. Combining the power of AI and the creativity of humans, Writesonic helps to autopilot the […]

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]

ChatGPT is here, and it is here to revolutionalize the good’ol ways of SEO strategies.  Consider it your friendly colleague who can assist you in various pursuits such as answering follow-up questions, challenging incorrect premises, and rejecting inappropriate requests. This AI uses Reinforcement Learning from Human Feedback (RLHF) which adds the human touch. Whether it […]

Executive Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016, and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited mamaearth is an award-winning online retailer that uses cutting-edge mamaearth marketing strategy to reach their target customers. With personalized content, social media campaigns, and creative […]

Metrics are a key element that helps businesses evaluate their performances. One such metric is monthly recurring revenue. Recurring revenue can be the spine of any SaaS company, making a business or company so appealing. One method that makes SaaS companies more comprehensive is calculating monthly recurring revenue and annual recurring revenue. Companies get a […]