Goodreads: Navigating through the Digital Marketing Universe

If you are a fintech company, your SEO for financial services needs to be on point and speak to what the customer is looking for.

Acquiring customers is key to a business’s success. And if you are running or working in a startup, you know how difficult it can be to drive those initial few sales – because, for many early-stage founders, getting those first few customers on board is key to getting investors on board.

All entrepreneurs will go through failures and phases of growth and learning. And for early-stage startup founders, it’s a dynamic learning process – from finding the right market problem to focusing on building the right business model and prototyping.  Taking your idea from inception to in-the-market is no easy task and entrepreneurs have to be […]

This guide is an on-going open source attempt by team upGrowth to organize the best tools and resources for search engine optimization (SEO). If you’re looking for help on a SEO project, we also take on clients here. Content: ON Page SEO OFF Page SEO Technical SEO Best SEO Chrome Extensions Google Recommendations ON Page […]

In today’s fast-expanding digital era, search is the first touchpoint to make a purchase and 66% of users ranked Google & YouTube as their first choice platforms to research products online. Why Google Ads? Online Shopping behavior & buying in India is defined by 3 human truths: Brand experiences for users have search as their […]

In the internet age where information is fast and free, dozens (well, let’s say hundreds) of marketing managers claim to be “growth marketers”, “growth-oriented” or “growth-focused”, but fail to deliver growth.  Why?  Largely because they fail to determine what growth looks like for the business or client in question — and fail to understand that […]