Goodreads: Navigating through the Digital Marketing Universe

What is the first thought that touches your mind when you think of content marketing and it can become an element of your success? If you look around you in the world, you will realize that it is ‘quality’ that wins over everything. Quantity is important in today’s buzz-word; but quantity without quality doesn’t make […]

In today’s digital landscape, nonprofits must maintain a strong online presence to connect with supporters, volunteers, and individuals who align with their mission. Through the Google Ad Grants program, organizations can access up to $10,000 per month in search advertising. These ads are displayed alongside relevant Google search results, helping nonprofits reach people actively searching […]

Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]

Before Augmented Reality Do you remember, back in 90’s, when Jurassic Park movie came out, it turned into a global sensation – nostalgia (the reason is not simply “dinosaurs”!). Despite the fact that it wasn’t the first run through, Hollywood was exploring different avenues regarding augmented reality and CGI (Computer generated imagery) technology (remember ‘The […]

Introduction Embarking on the Essence of Organic Social Media Marketing In the dynamic realm of digital branding, organic social media marketing takes center stage. This strategy involves deploying unpaid methods to craft a brand’s digital identity and foster genuine connections with its audience. Diverging from paid social media marketing, which relies on sponsored content and […]

The title is the most important part of any piece of writing – whether it is an article, newsletter, sales copy, blog entry, web page, and email or business report. Without a good title there is a pretty good chance, rest will not be read. “If you want your blog posts or copy to perform […]