Goodreads: Navigating through the Digital Marketing Universe

The pandemic has reshaped the way we work and do business. As business closed overnight and the world went into lockdown and embraced remote working, the digital space became a refuge and a necessity.  It’s clear that online shopping is here to stay, with e-commerce showing a sharp uptick across several categories. Non-essential spending has […]

A good looking website is definitely a plus.  A site that is visually appealing, easy to navigate, easy on the eye and well-structured will go a long way in keeping visitors on the site.  ….but – design isn’t the only thing that keeps your audience engaged on your site. Your site’s copy is just as – […]

How SEO works is something every business needs to understand in order to gain more customers and conversions. However, the approach is different for business to consumer (B2C) and business to business (B2B) organisations. How, exactly? In B2C situations, the customer journey is easy – customers see an ad, blog or information related to your product […]

If you’ve been keeping a close watch on technology trends, then you probably know that virtual reality, augmented reality, 360° interaction and 360-panoramic video stream are gaining popularity. So is adopting VR something that you should do?  Well, it’s certainly something you could explore. In the era of marketing automation, VR does offer an immersive experience for existing and potential customers, […]

Social media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a “should-have” but a “must-have.” From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be […]

What’s one of the best ways to market your business and grow sales? Email! Contrary to popular perception, email marketing is not dead. In fact, it is very much alive and kicking and offers great ROI. Whether you are looking at lead generation, customer retention, bringing in new users or boosting engagement, email marketing tools and email marketing softwares can help. Here are […]