Imagine you’re running a bakery and want to advertise your delicious cupcakes, but how do you reach the right crowd? Targeting options in Google Ads are like having a invitation list for your online ads.
These settings are a Google Display entity that allow you to target specific audiences based on various factors like interests, demographics, or even browsing habits.
For example, you could target people who love baking or have recently searched for birthday party ideas. This way, your scrumptious cupcake ads are more likely to be seen by people who might actually be interested in buying them. By using a combination of targeting options, you can ensure your ads reach the most relevant audience, maximizing the impact of your online advertising efforts.
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