Transparent Growth Measurement (NPS)

Core Web Vitals

Core Web Vitals are key metrics used by Google to measure how user-friendly a webpage is. These metrics are part of what Google calls Page Experience scores, which help determine a page’s position in search results. 

The three main Core Web Vitals are Largest Contentful Paint (LCP), which checks how fast a page loads; First Input Delay (FID), which measures how quickly a page reacts to user interactions; and Cumulative Layout Shift (CLS), which assesses how much a page moves around as it loads. These elements are crucial for understanding whether a website offers a good user experience in terms of loading, interacting, and stability.

For website owners, improving these Core Web Vitals is essential because they not only enhance user satisfaction but also can affect search engine rankings. This might involve optimizing the way content loads, making sure that interactive elements on the webpage respond promptly, and preventing the layout from shifting unexpectedly as the page loads. 

Tools like Google’s PageSpeed Insights can help monitor and improve these metrics. As Google places more importance on user experience in its search ranking criteria, maintaining strong Core Web Vitals becomes critical for achieving and maintaining good visibility in search results.

Core Web Vitals are not strictly an on-page entity, but they represent a set of specific website performance metrics that directly impact user experience, including loading speed, interactivity, and visual stability, which are influenced by various on-page factors such as page load times, rendering, and resource loading, ultimately impacting search engine rankings, user satisfaction, and website performance.

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