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Tip: Use this calculator after each campaign to benchmark influencer performance and guide future partnership decisions.
Revenue Per Lead (RPL) is a simple yet powerful metric that tells you how much revenue, on average, is generated from each lead. It’s calculated by dividing the total revenue by the number of leads generated.
This metric helps evaluate the performance of marketing channels, campaign effectiveness, and the overall health of your lead pipeline. Higher RPL generally indicates better lead quality, stronger conversion processes, or higher-value customers, making it essential for ROI analysis and sales forecasting.
Industry | Average Influencer ROI (%) | Notes |
Beauty & Personal Care | 200% – 600% | High engagement, fast conversion cycles |
Fashion & Apparel | 150% – 400% | Strong on platforms like Instagram |
Food & Beverage | 100% – 300% | ROI varies based on locality and reach |
Fitness & Wellness | 120% – 350% | Trust-based ROI, often community-driven |
Tech / Electronics | 80% – 250% | Longer cycle, higher AOV, lower frequency |
Note: Influencer ROI depends on audience relevance, platform, product type, and how revenue is attributed (e.g., UTM, codes, or post-purchase surveys).
Scenario:
A D2C skincare brand pays an influencer ₹50,000 for a product launch collaboration. The campaign generates ₹2,00,000 in tracked sales.
Calculation:
ROI = ((₹2,00,000 − ₹50,000) ÷ ₹50,000) × 100 = (₹1,50,000 ÷ ₹50,000) × 100 = 300%
Interpretation:
The campaign returned ₹3 for every ₹1 spent — a 300% ROI. This suggests the influencer partnership was highly effective and could be repeated or scaled.
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Answers to Frequently Asked Questions
It calculates the ROI of your influencer campaign by comparing revenue generated to the total cost incurred.
Include influencer fees, content creation expenses, agency charges, product shipping, and any incentives or bonuses.
Track sales using unique promo codes, affiliate links, UTM tracking, or dedicated landing pages.
An ROI above 100% is generally positive. Top-performing campaigns can exceed 300% depending on the industry and influencer fit.
Yes. It works for campaigns of all sizes — from product gifting to high-budget influencer deals.
This calculator is best for direct, trackable revenue. Intangible outcomes like awareness aren’t captured here.
After every influencer campaign. Use it to compare ROI across creators and optimise future budgets.