Healthcare Content Marketing ROI Calculator

It’s a tool to estimate the return on investment (ROI) of your healthcare content marketing efforts, showing how much revenue your content generates compared to its cost.

Content creation, distribution, promotion, tools, and even salaries of involved personnel.

Money Earned: Revenue from content (leads, appointments, sales).
Money Spent: Total content marketing expenses.
Conversions: Actions taken by leads (appointments booked, forms submitted).
Engagement: Website traffic, social media interactions, content downloads.

Use website analytics, trackable links, promo codes, and patient intake forms to identify leads generated by specific content.

The calculator estimates ROI based on current data, but remember content marketing benefits often grow over time.

While not directly calculated, consider improved brand perception, patient loyalty, and website traffic as positive ROI indicators.

While not directly built-in, compare calculated ROI to other marketing channels’ costs and results for a bigger picture.

Analyze content performance: identify underperforming pieces.
Refine strategy: optimize content, target audience, distribution channels.
Consider long-term impact: building trust, brand awareness takes time.

Here’s an example:

Money Earned:₹25,000
Money Spent: ₹5,000
ROI: (25,000 – 5,000) / 5,000 * 100 = 400%

This means that for every ₹1 you spend on healthcare content marketing, you’re generating ₹4 in revenue. That’s a pretty impressive return on investment!