Goodreads: Navigating through the Digital Marketing Universe

There are a huge number of free digital marketing tools available out there in market & finding the right ones for your business can be a daunting task.There’s no shortage of tools with all of them having their own pros & cons. But as a VP or director of marketing, you would be looking for […]

Embarking on the entrepreneurial journey requires more than just a great idea and a motivated team. In today’s dynamic business landscape, the key to transforming startup dreams into tangible success lies in understanding the power of digital marketing. Join us on this insightful exploration as we unravel the reasons why digital marketing for startups is […]

One of the major focus areas for businesses is revenue generation. After all, any business need money to grow. So, targets are set, marketing strategies formulated, campaigns developed, and then follows the execution. Developing a strategy, and subsequent long and short-term plans is a difficult enough job. The stress increases as you go higher up […]

In the ever-evolving world of social media, staying ahead of trends and maintaining consistency is crucial. A well-structured social media calendar is your ultimate tool for staying organized, relevant, and impactful. Let’s explore how to create a winning social media calendar for 2025, setting the stage for strategic success and meaningful engagement all year long.  […]

The term ‘Growth Hacking‘ was first known to the world of marketing in an article entitled“Find a Growth Hacker for your startups.” Sean Ellis first introduced Growth Hacker as a term in 2010. It is defined as a person whose primary marketing focus is growth. Growth Hackers have a dedicated role where they work closely […]

Social media continues to evolve at a rapid pace, shaping how businesses connect with their audiences. In 2025, staying ahead requires more than just posting regularly—it’s about understanding emerging trends, adapting to new technologies, and crafting strategies that resonate with ever-changing user preferences. This blog dives into the top social media trends of 2025 and […]