Goodreads: Navigating through the Digital Marketing Universe

Videos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a […]

Today, every business house or every business person runs Google Adwords campaigns on a regular basis. There is certainly always room for improvement. Every google adwords user wants to maximize on their experience with the tool.At the end of the day, arranging and setting up your AdWords campaign is just a large portion of the […]

Mad MimiE mail marketing is one of the best forms of marketing to reach out to your customers on a constant basis. Customers need to be reminded of the brand every now and then. E – mails are the best technique to reach out to your existing customers. Make it simple, Make it memorable, Make […]

Introduction In the dynamic world of digital marketing, Facebook stands out as a versatile platform for B2B advertising. Its evolving features and broad user base make it a powerful tool for reaching professional audiences. However, the key to success lies in understanding and adapting to its continuously changing environment and utilizing its advanced advertising capabilities […]

The concept of “mobile-first” has gained significant attention recently, with notable instances in the eCommerce industry. In 2015, Myntra initially positioned itself as a mobile-only platform (later reverting to desktop due to consumer backlash). Around the same time, Flipkart declared a mobile-first strategy but eventually opted for a more balanced approach. It’s important to clarify […]

Knowing about the latest Facebook ad stats indeed makes you an expert and gives a positive kickstart to your PPC results. PPC and Facebook resources provides a baseline for testing and a real eye-opener as you grasp the best practice. Following the wrong Facebook ad stats for your campaign results, can be surprising in a […]