Conversion & Lead Target Health Check Calculator

How to Use the Calculator

1. Enter Your Budget
   Input your total projected ad spend.

2. Add CPC & Conversion Rate
   Use your platform’s historical data or industry estimates.

3. Click “Calculate.”
   Instantly get projected clicks, number of leads, and cost per acquisition.

Tip: Use this tool before launching campaigns to validate whether your budget can meet your growth goals.

Understanding CPA & Conversion Forecasts

This calculator is ideal for marketers looking to optimise lead generation campaigns. By adjusting the inputs, you can perform a health check on different CPC and conversion rate scenarios.

Practical Example

• Ad Spend = ₹50,000

• Avg. CPC = ₹25

• Conversion Rate = 4%

Calculation

• Clicks = 50,000 ÷ 25 = 2,000

• Conversions = 2,000 × 4% = 80

• CPA = 50,000 ÷ 80 = ₹625

Interpretation

If you’re spending ₹50K with a CPC of ₹25 and a conversion rate of 4%, you’ll generate 80 leads at a CPA of ₹625.

Benchmarks: What’s a Good CPA?

Benchmarks vary by targeting, offering quality, and customer lifetime value (LTV).

Tips to Improve Conversions

• Refine Ad Targeting: Reach high-intent users to increase conversion rate.

• Optimise Landing Pages: Reduce friction and align content with ad messaging.

• Test Creatives: Strong visuals and copy increase engagement.

• Use Retargeting: Bring back users who didn’t convert the first time.

• Track Micro Conversions: Understand what actions lead to final conversions.