Transparent Growth Measurement (NPS)

The Battle of SEO Titans: Ubersuggest vs SEMrush

Contributors: Manjusha Karkera
Published: October 10, 2023

Share On:

A significant difference between Ubersuggest vs SEMrush is that Ubersuggest is less expensive and simpler than SEMrush; SEMrush offers more marketing options, which is a significant distinction between the two services. SEMrush provides a wide range of SEO functions, but understanding the finer points might take time and effort. Ubersuggest is, therefore, excellent for companies that need essential search marketing solutions and have a tight budget.

What Is Ubersuggest?

Ubersuggest is a keyword research tool and SEO platform specifically designed to help website owners, marketers, and SEO experts improve their online exposure and search engine rankings. It offers several features and insights for keyword research, competitive analysis, backlink analysis, content recommendations, and more. 

Here are some critical aspects of Ubersuggest:

1. Keyword Research: Based on a seed keyword or phrase, Ubersuggest offers keyword ideas. It provides information on the quantity and difficulty of searches as well as CPC (Cost Per Click). Users can use this to find valuable keywords to focus on while developing their content and SEO strategy.

2. Competitive Analysis: Users can research the content and SEO tactics the competitors use. Ubersuggest gives information on top pages, organic keywords, backlinks, and projected traffic for rival websites.

3. Traffic Analyzer: This function summarizes a website’s traffic, including the number of expected monthly visitors, the most popular pages, and the traffic sources.

4. Keyword Tracking: Ubersuggest allows users to see the progression of the ranks for particular keywords, giving them information on how well their SEO strategies are working.

5. Content Ideas: Ubersuggest provides recommendations for content based on hot themes and keywords in a certain niche. Users can utilize this function to find hot and important subjects for content creation.

6. Backlink Analysis: Users can get information about backlinks, such as their quantity, referring websites, and anchor text. Understanding a website’s backlink profile and spotting potential link-building possibilities need the use of this information.

7. Site Audit: Ubersuggest can carry out a fundamental site assessment to find on-page SEO problems and offer suggestions for improvement. It looks for problems such as missing meta tags, broken links, and more.

8. Content Performance: By monitoring the quantity of social shares and the anticipated traffic for particular articles, users may evaluate the effectiveness of their content.

It’s critical to remember that SEMrush, compared to Ubersuggest, is a more complete and sophisticated SEO tool with a broader range of functions, such as in-depth competitor analysis, advertising research, and social media management. Due to its comprehensive toolkit, SEMrush is frequently utilized by SEO experts and digital marketers.

Ubersuggest, on the other hand, is a more affordable and user-friendly alternative appropriate for individuals and smaller companies trying to enhance their SEO and content strategy. For those new to SEO or operating on a tight budget, it’s an excellent place to start.

What Is SEMrush?

SEMrush is regarded as one of the best platforms available for market competitive analysis and SEO. It is a comprehensive and well-known SEO (Search Engine Optimization) and online marketing tool that provides a number of features and capabilities to assist businesses in enhancing their online exposure, optimizing their websites, and executing effective digital marketing campaigns.

Here are some key aspects and features of SEMrush:

1. Competitive Analysis: Users can research the websites of competitors to learn about their backlink profiles, top pages, organic keywords, and SEO tactics. This knowledge aids companies in remaining aggressive competitors.

2. Backlink Analysis: SEMrush offers information about a website’s backlinks, such as the quantity, referring websites, and anchor text. Users can utilize this tool to study their backlink profile and find chances for link building.

3. Site Audit: SEMrush is capable of doing a thorough site audit to find on-page SEO issues, technical SEO difficulties, and other areas for improvement. It makes suggestions for improving website performance.

4. Position Tracking: Users can keep tabs on the progression of their website’s visibility in search engine results pages (SERPs) and the ranks of particular keywords over time.

5. Content Marketing: SEMrush provides tools for creating content, such as tips for content optimization and performance monitoring.

6. Market Analysis: Users can improve their marketing tactics by learning about market trends, industry benchmarking, and audience behavior.

7. Local SEO: SEMrush offers resources for managing local listings and monitoring local keyword ranks in order to maximize local SEO efforts.

8. Reporting and Analytics: Users of SEMrush can build personalized dashboards and reports to monitor the effectiveness of their digital marketing campaigns.

9. Advertising Research: Users can assess the budget, keywords, and other aspects of rivals’ advertising campaigns. For sponsored advertising campaigns, this is helpful.

10. Social Media Management: SEMrush has social media features for arranging and keeping track of postings and interactions on social media.

11. Keyword Research: Users of SEMrush can conduct in-depth keyword research to find profitable keywords associated with their industry and specialty. It offers information on the quantity and difficulty of searches, as well as CPC (Cost Per Click).

Digital marketing experts and companies of all sizes rely on SEMrush to improve their SEO, content marketing, advertising, and overall online presence. To accommodate diverse demands and budgets, it offers a variety of subscription plans.

Ubersuggest vs SEMrush: Features

When contrasting the features of Ubersuggest and SEMrush, it’s critical to take into account what each product has to offer and how it addresses various demands. The features of Ubersuggest and SEMrush are summarized below:

Ubersuggest Features

1. Keyword Research: Ubersuggest includes CPC (Cost Per Click) estimations, keyword ideas, search volume information, and keyword difficulty scores. Additionally, it provides prepositional and question-based keyword suggestions.

2. Site Audit: Ubersuggest is capable of doing a fundamental site audit to find on-page SEO problems, such as skipping meta tags, broken links, and more.

3. Traffic Analyzer: This feature provides a summary of a website’s traffic, including projected monthly visits, top pages, and traffic sources.

4. Competitor Analysis: Ubersuggest users can examine rival websites’ SEO effectiveness. Users have access to competition backlink information, organic keywords, and top-ranking pages.

5. Content Ideas: Users can find relevant and trending content ideas by using the tool, which generates content suggestions based on popular subjects and keywords in a particular area.

6. Backlink Analysis: The amount of backlinks, referring websites, and anchor text are among the fundamental backlink information that users can access. It offers information on the backlink profile of a website.

7. Keyword Tracking: Users may keep tabs on the progress of their SEO efforts by tracking the ranks of particular keywords over time.

8. Content Performance: Users can assess the effectiveness of content by using Ubersuggest, which keeps track of the number of social shares and predicted traffic for particular articles.

SEMrush Features

1. Keyword Research: SEMrush offers detailed information on search traffic, keyword difficulty, CPC, trend analysis, and other factors. It also offers complete keyword research tools. Additionally, keyword gap analysis is included.

2. Position Tracking: Users can monitor keyword ranks across different geographies and search engines. Additionally, it provides tracking of SERP features and Google Analytics connection.

3. Content Marketing: Along with a content audit tool, SEMrush provides content optimization recommendations, content topic research, and content performance tracking.

4. Competitive Analysis: SEMrush is exceptional at competition analysis, including thorough insights into the SEO tactics, top-ranking pages, organic keywords, backlinks, and other aspects of competitors.

5. Backlink Analysis: Advanced backlink analysis is available from SEMrush, and it includes information on backlink types, toxicity score, anchor text, and historical backlink data. It aids in locating harmful backlinks as well.

6. Site Audit: SEMrush conducts in-depth site audits to find technical SEO problems, on-page optimization opportunities, and offers comprehensive recommendations for improvement.

7. Advertising Research: SEMrush offers information on the paid marketing tactics used by competitors, including their ad positions, budgets, and copy.

8. Social Media Management: SEMrush offers social media scheduling, performance monitoring, and competition analysis tools.

9. Local SEO: Local keyword tracking, local listing management, and competitor research are among the local SEO features that SEMrush provides.

10. Reporting and Analytics: To track and report on their digital marketing activities, users of SEMrush may construct dashboards and reports that are entirely customizable.

11. Market Analysis: Users have access to audience behavior analytics, industry benchmarks, and data from market research.

Ubersuggest vs SEMrush: Pricing 

It’s critical to keep in mind that there are differences in the pricing structures of Ubersuggest and SEMrush and that they cater to various needs and budgets. A comparison between Ubersuggest and SEMrush’s prices is provided below:

Ubersuggest Pricing

Limited functionalities are offered for free under Ubersuggest’s freemium business model. However, customers can enroll in the paid plan, which has the following pricing, for more sophisticated features and capabilities:

1. Business Plan: This plan provides 300 searches/day, offers 7 domains, 150 tracked keywords/domain, 10 competitors/domain, 5,000 page scans/domain, 2 users at the rate of $20/month.

2. Individual Plan: This plan is designed to provide 150 searches/day, offers 1 domain, 125 tracked keywords/domain, 5 competitors/domain, 1,000 page scans/domain, 1 users at the rate of $12/month.

3. Enterprise Plan: This plan is ideal for 900 searches/day, offers 15 domains, 300 tracked keywords/domain, 15 competitors/domain, 10,000 page scans/domain, 5 users at the rate of $40/month.

Ubersuggest provides a 7-day free trial for users who are willing to try out the enterprise features before subscribing.

SEMrush Pricing

From freelancers and small businesses to huge corporations, SEMrush provides a wider selection of plans to meet the needs of its users. Some of the main SEMrush pricing tiers are as follows:

1. Pro Plan: This plan provides 5 projects, offers 500 keywords to track, and provides 10,000 results per report at the cost of $129.95/month.

2. Guru Plan: This plan is designed to provide 15 projects, offers 1,500 keywords to track, and provides 30,000 results per report at the cost of $249.95/month.

3. Business Plan: This plan is ideal for 40 projects, offers 5,000 keywords to track, and provides 50,000 results per report at the cost of $499.95/month.

SEMrush also provides a 7-day free trial with restricted access to its capabilities for consumers who want to investigate the platform before committing to a subscription.


  • Ubersuggest is a desirable choice for people and smaller companies with limited resources because it is typically more affordable.
  • SEMrush is favored by SEO experts and bigger businesses since it provides a wider range of capabilities, thorough competitive analysis, and more sophisticated tools.

Your individual needs, budget, and the complexity and sophistication you demand from your SEO and digital marketing activities will determine whether you use Ubersuggest or SEMrush. Ubersuggest may be adequate for smaller companies with tight finances, whereas SEMrush is a better choice for those who want cutting-edge tools and competitive research.

Ubersuggest vs SEMrush: Data Collection 

The sources and breadth of data that each tool provides should be taken into account when contrasting Ubersuggest vs SEMrush in terms of data collection:

Ubersuggest Data Collection

  • Keyword Data: Ubersuggest gathers keyword information from various sources, including Google and other search engines. It offers data on keyword popularity, keyword difficulty, CPC (Cost Per Click), and keyword suggestions.
  • Site Audit: Ubersuggest has the ability to do a simple site audit to find typical on-page SEO problems like missing meta tags, broken links, and more.
  • Traffic Analysis: Ubersuggest provides information on website traffic, such as the number of projected monthly visitors, the most popular pages, and the traffic sources.
  • Competitor Analysis: Ubersuggest researches the top-ranking pages, organic search terms, and backlinks of rival websites. Users can learn more about the SEO tactics of their rivals thanks to this data.
  • Content Suggestions: Ubersuggest provides content suggestions based on hot themes and keyphrases in a particular niche. It aids users in locating chances for trending content.
  • Backlink Analysis: The amount of backlinks, referring websites, and anchor text are among the fundamental backlink statistics offered by Ubersuggest. The backlink profile of a website is shown to users in broad terms.
  • Keyword Tracking: To track the progress of a particular keyword’s SEO efforts, users can follow its rankings over time.

SEMrush Data Collection

  • Keyword Data: In-depth insights on search volume, keyword difficulty, CPC, trend analysis, keyword variations, and other factors are provided by SEMrush’s broad keyword data collection from a variety of sources. Additionally, keyword gap analysis is included.
  • Content Marketing: SEMrush provides tools for content auditing, content subject research, content performance tracking, and content improvement recommendations.
  • Advertising Research: SEMrush offers information on the paid marketing tactics competitors use, including their ad positions, budgets, and copy.Backlink Analysis: Advanced backlink analysis is available from SEMrush, including information on backlink types, toxicity scores, anchor texts, historical backlink data, and the ability to spot poisonous backlinks.
  • Site Audit: SEMrush performs in-depth site audits to identify technical SEO problems, on-page optimization opportunities, and offers comprehensive recommendations for improvement.
  • Position Tracking: Along with tracking SERP features and connectivity with Google Analytics, users may track keyword ranks across a number of search engines and geographical areas.
  • Competitive Analysis: In terms of competitive analysis, SEMrush excels, providing thorough information on competitors’ websites, including top-ranking pages, organic keywords, backlinks, advertising methods, and more.

Ubersuggest vs SEMrush: Conclusion

Ubersuggest vs. SEMrush should be chosen based on your unique requirements, financial constraints, and the breadth of functionality needed for SEO and online marketing. Here is a list of the essential things to remember:


  • Basic competition research, content recommendations, keyword research, and backlink analysis are all included.
  • Ubersuggest provides a simple and approachable user interface.Ubersuggest is a low-cost SEO solution appropriate for freelancers, small businesses, and individuals.
  • The tool is appropriate for individuals who require critical SEO statistics without the complexity of more complex capabilities.


  • SEMrush is a full-featured SEO and digital marketing suite that serves a diverse user base, including SEO experts, agencies, and businesses.
  • Although there is a longer learning curve, it offers advanced tools for SEO professionals.
  • In-depth competition analysis, backlink analysis, site audit, position tracking, content marketing, and other services are all included.
  • SEMrush helps you make data-driven decisions by offering in-depth insights into the strategies of rival businesses.
  • For individuals who need sophisticated capabilities, in-depth analysis, and a variety of digital marketing tools, SEMrush is ideal.


1. What are Ubersuggest and SEMrush, and what do they offer to digital marketers?

Ubersuggest and SEMrush are two well-known digital marketing and SEO tools that provide a range of capabilities to aid online presence improvement and website optimization. Here is a summary of what each tool provides:


Ubersuggest is an SEO and digital marketing tool that provides essential features for keyword research, competitor analysis, content suggestions, and basic site audit. Here are some key aspects of Ubersuggest:

  1. Keyword Research
  2. Backlink Analysis
  3. Competitor Analysis
  4. Content Suggestions
  5. Basic Site Audit
  6. Traffic Analysis


SEMrush is an all-encompassing SEO and digital marketing platform that provides a wealth of tools for in-depth research and optimization. Here are a few of SEMrush’s salient features:

  1. Keyword Research
  2. Competitive Analysis
  3. Social Media Management
  4. Local SEO
  5. Backlink Analysis
  6. Site Audit
  7. Position Tracking
  8. Content Marketing
  9. Advertising Research
  10. Market Analysis

2. How does Ubersuggest compare to SEMrush in terms of keyword research capabilities?

Ubersuggest and SEMrush differ significantly in terms of keyword research capabilities. Here’s a comparison of their keyword research features:


Basic Keyword Data: Ubersuggest offers fundamental keyword information, such as search volume, keyword difficulty, CPC (Cost Per Click), and paid difficulty.

Content Suggestions: The tool offers content suggestions based on well-liked subjects and phrases in a certain category, assisting users in spotting potential for trending material.

Keyword Ideas: It provides keyword ideas depending on the seed keyword given, assisting users in finding associated terms.

Keyword Overview: Ubersuggest summarizes a keyword’s performance, including trends in monthly search volume, the level of competition, and the top-ranking pages.


Keyword Position Tracking: Users may analyze performance and make changes by tracking keyword rankings over time across various search engines and geographical areas.

Keyword Analytics: SEMrush offers historical keyword data that displays keyword trends, shifts in search traffic, and changes in position among search results.

Comprehensive Keyword Data: Search volume, keyword difficulty, CPC, trend analysis, keyword variations, and keyword gap analysis are just a few of the rich keyword statistics that SEMrush offers.

Competitive Keyword Research: SEMrush excels in competitive keyword analysis, enabling users to assess gaps by contrasting the keyword performance of their website with that of competitors.

Keyword Magic Tool: The Keyword Magic Tool from SEMrush delivers a broad list of keyword suggestions, including long-tail and related keywords, along with data for search volume and difficulty.

3. Which SEO tool provides more comprehensive backlink analysis, Ubersuggest or SEMrush?

SEMrush provides more comprehensive and advanced backlink analysis compared to Ubersuggest. Here’s a comparison of their backlink analysis capabilities:


Advanced Backlink Data: Detailed backlink information is available from SEMrush, including the quantity of backlinks, referring domains, follow vs. nofollow links, anchor text analysis, historical backlink data, and the ability to spot harmful backlinks.

Competitive Backlink Analysis: Users can assess their website’s strengths and shortcomings by comparing competitors’ backlink profiles to their own.

Backlink Types: SEMrush categorizes backlinks into other categories, including text, image, form, frame, government/military, and more, in order to give users a greater understanding of a website’s backlink profile.

Toxic Backlink Detection: A toxic backlink checker is available in SEMrush to assist users in locating and removing undesirable or poor-quality backlinks that might have a detrimental effect on SEO.

Backlink Trends: SEMrush offers backlink data that dates back in time, demonstrating variations in the volume of backlinks over time.


Limited Backlink Analysis: Limited Backlink Analysis: Ubersuggest lacks sophisticated capabilities like the ability to classify backlink types or analyze hazardous backlinks.

Competitive Backlink Analysis: Ubersuggest users can compare the backlink profiles of their websites to those of competitors, albeit with fewer insights and data points.

Basic Backlink Data: Ubersuggest provides the very minimum in terms of backlink information, such as the quantity and types of referring sites, but falls short of SEMrush in terms of breadth and depth.

The best option for individuals looking for thorough backlink research is SEMrush. It offers a variety of information and resources to thoroughly analyze backlinks, spot hazardous backlinks, and obtain an SEO competitive advantage. Contrarily, Ubersuggest provides minimal backlink information and is better suited for those with less complex SEO requirements.

4. Can you explain the pricing differences between Ubersuggest and SEMrush?

Certainly! Ubersuggest and SEMrush have different pricing structures and plans. Here’s a comparison of their pricing differences:

Ubersuggest Pricing:

Free Plan: Ubersuggest offers a restricted free service with certain SEO audit features and simple keyword and content suggestions.

Individual Plan: The Individual account from Ubersuggest costs $12 per month (when paid annually) and offers more sophisticated keyword research, content recommendations, and SEO audit features.

Business Plan: Competitive analysis, backlink information, and rank tracking for several locations are among the extra capabilities in the $20 per month (annual payment) Business plan.

Enterprise Plan: All of the features from the Business plan are included in Ubersuggest’s Enterprise plan, which also offers white-label reporting and API access for bespoke pricing.

SEMrush Pricing:

Pro Plan: The Pro plan from SEMrush costs $119.95 per month (when paid annually) and offers complete access to tools for SEO, such as keyword research, competitive analysis, site audits, and more.

Guru Plan: The Guru plan adds content marketing and optimization tools, historical data, and branded PDF reports for $229.95 per month (year billing).

Business Plan: The SEMrush Business plan, which includes features like white-label reports, increased limits, and API access, costs $449.95 per month (billed annually).

Custom Enterprise Plan: For large businesses with certain requirements, SEMrush offers specialized pricing, solutions, onboarding, and support.

5. In terms of user-friendliness, which tool is easier for beginners: Ubersuggest or SEMrush?

Ubersuggest is generally considered to be more user-friendly for beginners compared to SEMrush. Here’s why:


Simplified Interface: The Ubersuggest user interface is simple and clear, making it easy to use even for beginners.

Affordable Pricing: Due to its affordable pricing options, Ubersuggest is available to both individuals and small organizations.

Guided Suggestions: Ubersuggest offers customers guided keyword and content suggestions to assist them come up with ideas and improve the SEO of their content.

Basic Features: Ubersuggest focuses on fundamental SEO tools that are simple for new users to understand, like keyword research, content recommendations, and site audits.


Pricing Tiers: SEMrush has several pricing tiers with various feature levels, making it difficult for beginners to choose from.

Comprehensive Toolset: SEMrush provides a wide range of SEO and marketing tools, which may be too much for SEO newbies.

Advanced Features: Users that are new to SEO may need to go through a learning curve with SEMrush’s advanced capabilities including competition analysis, backlink analysis, and historical data.

Ubersuggest is a more suitable option for beginners who are just getting started with SEO and digital marketing even if SEMrush is a powerful tool that SEO professionals and firms use. However, consumers may think about switching to SEMrush for its more extensive capabilities as they gain experience and need more sophisticated features.

6. Which SEO tool offers better competitor analysis features, Ubersuggest or SEMrush?

SEMrush offers more comprehensive and advanced competitor analysis features compared to Ubersuggest. Here’s a comparison of their competitor analysis capabilities:


Competitive Research: SEMrush offers comprehensive competition analysis, enabling customers to examine the websites, keywords, backlinks, and content strategies of their rivals.

Backlink Gap Analysis: Users can assess their backlink profile in comparison to that of competitors to identify prospective prospects for link building.

Position Tracking: Users of SEMrush can monitor where their website stands in comparison to rival websites for particular keywords.

Domain Overview: Users have access to a thorough analysis of a rival’s domain, which includes competition information, top organic keywords, and organic search traffic.

Keyword Gap Analysis: SEMrush gives consumers the ability to discover SEO improvement possibilities by revealing the keywords that their competitors rank for, but they don’t.


Backlink Analysis: While lacking sophisticated capabilities like identifying hazardous backlinks, Ubersuggest only offers competitors a small amount of backlink data.

Competitor Analysis: Ubersuggest offers fundamental competition analysis tools that let consumers see their top competitors’ organic keyword and traffic projections as well as determine who they are.

Keyword Gap: Although the research is less thorough than SEMrush, users can compare their website to competitors’ and find overlapping keywords.

Read More:

A Comprehensive Comparison: SEMrush vs Moz for SEO Success

Rank Math vs Yoast: A Comparison Guide

2023 SEO Showdown: Ahrefs vs SEMrush – Which Tool Reigns Supreme

What is Technical SEO? Exploring the Technical Aspects of Website Optimization

SEO ROI: A Comprehensive Guide for Marketers

About the Author


Manjusha Karkera is an enthusiastic content marketer who has created numerous engaging and compelling writing pieces for various clients and companies over the years. She enjoys writing pithy content and copy on various sectors like fashion, beauty and wellness, sports, fitness, education, etc. Prior to Team upGrowth, she worked as a Marketing Communications Specialist. Her overall experience includes all forms of content writing and copywriting.

Download The Free Digital Marketing Resources upGrowth Rocket
We plant one 🌲 for every new subscriber.
Want to learn how Growth Hacking can boost up your business?
Contact Us

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact Us