Transparent Growth Measurement (NPS)

Google Ads Resources

Google Ads, A.K.A Pay-Per-Clicks, are one of the digital marketers’ favorites! Thanks to its ability to target specific audiences and its cost-effectiveness. The strategies of Google Ads are ever-evolving, and one needs to stay abreast of the trends. Running Google Ads is not a one-time process and needs constant revising and updates. This is where upGrowth comes into the picture. We have compiled all the latest Google Ads Resources, such as tools, blogs, offers, guides, and much more! Check out the latest Google Ads Resources here and create killer PPC strategies!

PPC Calculators

SEO & PPC Cost Calculator

When it comes to digital marketing, SEO (Search Engine Optimization) and PPC (Pay Per Click ads) are two important pillars. Agreed that the end goals of both the marketing avenues are the same, but the techniques and methodologies are starkly different.

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PPC Calculator

PPC Calculator helps to forecast your ad expenditure by calculating estimated clicks on your ad under a certain amount. A user can have a simple idea how his total budget will work on a PPC Campaign. This calculator simplifies the advertiser’s work of optimizing and analyzing the overall PPC budget.

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Health Check Your CPA Target

The aim of any business is profitability and a loyal customer base. And of course, to boost growth and profitability by acquiring new customers. Cost per Acquisition, or CPA, is a marketing tool that is used by businesses to determine the cost companies have to bear to acquire new customers.

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PPC Blogs

Essential Questions Startup Founders Need To Ask Their PPC Team
Essential Questions Startup Founders Need To Ask Their PPC Team

This is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy on

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Selecting right keywords
5 Amazon Hacks for a Successful PPC Campaign to Increase Your Sales

An Amazon PPC campaign is an essential, cost-effective way to increase visibility, sales as well as boost not only your organic rankings but drive profitable sales.

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Negative keywords for PPC
Why Daily Negative Keywords Update Will Boost Your PPC Campaign

To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group.

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PPC Offers

keyword grouping strategy
7 Keyword Grouping Strategies

Keyword grouping or segmenting is an essential but often overlooked aspect of running Google Ads. Grouping and organising your keywords intelligently can raise your account’s relevance and your quality score, lower the cost-per-click and improve the overall effectiveness of your PPC campaign.

Negative Keywords List
1000+ Negative Keywords List to Avoid Irrelevant Clicks

Negative Keywords impact the unrelevant audience to land on the website. This expert-drafted list is sure to increase the CTRs (click-through rate) by excluding potential search results that aren’t relevant to a given campaign. You’ll be able to improve the relevancy of your keywords to the content, which in turn boosts your CTR.

Google Ads Checklist
30 Points Google Ads Checklist to Run Highly Profitable Campaigns

The key to Google Ads campaigns success is in their regular management. You can manage your Google Ads campaigns well only when you’re super organized. For being organized, you need to constantly monitor & improve your account for maximum growth. Why? Because without good organization and management, campaign optimization is a costly affair. The answer for maximum ROI is a Google Ads Checklist.


PPC Guides

How to connect Google Ads consol
How to Connect Google Ads and Google Analytics 4 Accounts?

Well, before getting started with the linking process, let’s have a look at what Google Ads and Google Analytics 4 are.

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PPC Inspirations

How MoEngage Has Creatively Used Competitor Brand Terms in Google Ads to Grab the Attention of the Audience Exceptionally

MoEngage is a customer engagement platform, consisting of powerful customer analytics, automated cross-channel engagement, and AI-driven personalization. The company offers a marketing automation platform that helps businesses improve customer engagement.

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How VPN Services are ruling the roost over HBO Max 30 Days Free Trial Ads

HBO Max is an American subscription video-on-demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia. It is a standalone streaming platform that bundles all of HBO together with even more of your favorite movies and TV series, plus new Max Originals. But HBO Max is only available to streamers in the US.

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PPC Case Studies

How We Helped an EdTech Brand To Achieve Business Growth Through Facebook and Google Ads in 30 Days

Correct targeting with a minimalistic and targeted approach in messaging, based on each audience segment, helped to achieve the lowest CPL with extensive quality leads for the Gyanoholic EdTech company within 30 days!

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Home and Appliance Product
How we Achieved ACoS of <5% for Home and Appliance Product Category that every Amazon PPC Expert ever Dreamed of!

Our holistic approach to the ad strategy paid rich dividends and the brand’s sales started increasing exponentially. In fact, the improvement in their Amazon PPC resulted in overall business growth by 10x while attaining the dream ACoS.

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How we Helped Lendingkart achieve Business Growth of 20% through Google Ads

Our holistic approach to the ad strategy paid rich dividends and Lendingkart’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 20%.

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PPC Quizzes

Are you ready to boost your campaign’s performance by 10X?

If you think you’re a true Google Ads master then let’s see how answers you can get right with this quiz.

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Test your knowledge of Google Ads extension

You might be skilled at running Google Ads, but can you effectively utilize extensions in Google Ads?

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How do you propose to scale up your Google Ads account?

Can you scale up your Google Ads account for unstoppable growth? Test your skills here by attempting these strategical questions.

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Pay-per-click ads are one of the successful ways to attract relevant customers to your business. PPC is considered a reliable marketing strategy as it gives marketers and businesses control over how they spend their money. Google ads help increase a brand’s or company’s visibility online, gets new leads to the website, and boost conversion rates.


PPC advertising benefits its users as it allows them to target their ads to those most likely to become customers. One can also target their ads to users based on their interests, demographics, past online activity, and more.


Not to mention, Google has a massive reach! No matter what the query is, the first stop is usually Google. Irrespective of the business’s size and sector, Google ads have helped businesses achieve their marketing and sales goals.


The above Pay-per-click resources help marketers who wish to create, upgrade or revamp their strategies.

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