When it comes to digital marketing, SEO (Search Engine Optimization) and PPC (Pay Per Click ads) are two important pillars. Agreed that the end goals of both the marketing avenues are the same, but the techniques and methodologies are starkly different.Calculate Now
PPC Calculator helps to forecast your ad expenditure by calculating estimated clicks on your ad under a certain amount. A user can have a simple idea how his total budget will work on a PPC Campaign. This calculator simplifies the advertiser’s work of optimizing and analyzing the overall PPC budget.Generate Code
The aim of any business is profitability and a loyal customer base. And of course, to boost growth and profitability by acquiring new customers. Cost per Acquisition, or CPA, is a marketing tool that is used by businesses to determine the cost companies have to bear to acquire new customers.Generate Code
This is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy onRead More
An Amazon PPC campaign is an essential, cost-effective way to increase visibility, sales as well as boost not only your organic rankings but drive profitable sales.Read More
To set the scene, you have signed up for a PPC campaign, added your payment information and possibly created a few ads, coming to grips with matching relevant keywords to the right campaign or ad group.Read More
Keyword grouping or segmenting is an essential but often overlooked aspect of running Google Ads. Grouping and organising your keywords intelligently can raise your account’s relevance and your quality score, lower the cost-per-click and improve the overall effectiveness of your PPC campaign.Download
Negative Keywords impact the unrelevant audience to land on the website. This expert-drafted list is sure to increase the CTRs (click-through rate) by excluding potential search results that aren’t relevant to a given campaign. You’ll be able to improve the relevancy of your keywords to the content, which in turn boosts your CTR.Download
The key to Google Ads campaigns success is in their regular management. You can manage your Google Ads campaigns well only when you’re super organized. For being organized, you need to constantly monitor & improve your account for maximum growth. Why? Because without good organization and management, campaign optimization is a costly affair. The answer for maximum ROI is a Google Ads Checklist.Download
Well, before getting started with the linking process, let’s have a look at what Google Ads and Google Analytics 4 are.View More
MoEngage is a customer engagement platform, consisting of powerful customer analytics, automated cross-channel engagement, and AI-driven personalization. The company offers a marketing automation platform that helps businesses improve customer engagement.Read More
HBO Max is an American subscription video-on-demand streaming service owned by AT&T via the WarnerMedia Direct subsidiary of WarnerMedia. It is a standalone streaming platform that bundles all of HBO together with even more of your favorite movies and TV series, plus new Max Originals. But HBO Max is only available to streamers in the US.Read More
Correct targeting with a minimalistic and targeted approach in messaging, based on each audience segment, helped to achieve the lowest CPL with extensive quality leads for the Gyanoholic EdTech company within 30 days!Read More
Our holistic approach to the ad strategy paid rich dividends and the brand’s sales started increasing exponentially. In fact, the improvement in their Amazon PPC resulted in overall business growth by 10x while attaining the dream ACoS.Read More
Our holistic approach to the ad strategy paid rich dividends and Lendingkart’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 20%.Read More
If you think you’re a true Google Ads master then let’s see how answers you can get right with this quiz.View More
You might be skilled at running Google Ads, but can you effectively utilize extensions in Google Ads?View More
Can you scale up your Google Ads account for unstoppable growth? Test your skills here by attempting these strategical questions.View More
Pay-per-click ads are one of the successful ways to attract relevant customers to your business. PPC is considered a reliable marketing strategy as it gives marketers and businesses control over how they spend their money. Google ads help increase a brand’s or company’s visibility online, gets new leads to the website, and boost conversion rates.
PPC advertising benefits its users as it allows them to target their ads to those most likely to become customers. One can also target their ads to users based on their interests, demographics, past online activity, and more.
Not to mention, Google has a massive reach! No matter what the query is, the first stop is usually Google. Irrespective of the business’s size and sector, Google ads have helped businesses achieve their marketing and sales goals.
The above Pay-per-click resources help marketers who wish to create, upgrade or revamp their strategies.