Imagine your business listed in a giant online phonebook for your local area. That’s basically the idea behind local citations. These are online mentions of your business name, address, and phone number (NAP) on websites other than your own.
Local directories, review sites, and even social media profiles can all host citations. Search engines use these citations to verify your business’s legitimacy and location, which can be crucial for ranking well in local search results.
Local citations are a fundamental part of local SEO, which focuses on optimizing your website for local searches. Since citations are external factors, they’re considered an off-page SEO entity.
By claiming your business listings on relevant directories and responding to reviews, you can build a strong local citation profile and improve your chances of ranking higher when people search for businesses like yours in your area.
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