Transparent Growth Measurement (NPS)

Domain Authority

Domain Authority (DA) is like a website’s report card in the eyes of search engines. It’s a score developed by Moz that predicts how likely a website is to show up high in search results.

Think of it as a combination of factors like website age, quality content, and backlinks. While DA isn’t a direct ranking factor for Google, it can be a helpful indicator of a website’s overall SEO health.

Since Domain Authority is based on website characteristics and backlinks (an off-page factor), it falls under the umbrella of off-page SEO entities. By creating high-quality content and earning backlinks from reputable sites, you can work towards improving your Domain Authority and potentially climb higher in search engine rankings. 

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