Transparent Growth Measurement (NPS)

Brand Mentions

Ever heard someone mention your name in a positive light? That’s kind of like brand mentions in the SEO world! They happen whenever your brand name, product, or service is mentioned on another website, even if there’s no link.

These mentions can be in articles, social media posts, or even online reviews. While they don’t directly pass on link juice like backlinks, brand mentions can still be a powerful SEO tool.

Brand mentions are not directly considered an off-page SEO factor like backlinks. However, they can indirectly influence SEO by showing search engines that your brand is recognized and trusted online so can be considered as off-page entities. In turn, this can lead to higher rankings for your branded keywords.

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