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Tip: Track this rate regularly to measure improvements from onboarding optimizations.
This metric shows the effectiveness of your onboarding experience in guiding users from start to finish. A low completion rate signals friction or unclear steps that may cause users to drop off before they realize the product’s value.
Industry | Typical Completion Rate |
SaaS / B2B Software | 40% – 70% |
Mobile Apps | 30% – 60% |
E-commerce Platforms | 50% – 80% |
Fintech Apps | 45% – 75% |
EdTech | 35% – 65% |
Note: Benchmarks vary by product complexity and onboarding design.
Scenario:
Out of 1,000 users who started onboarding, 650 completed it.
Calculation:
Completion Rate = (650 ÷ 1,000) × 100 = 65%
Interpretation:
65% of users were successfully onboarded, indicating a reasonably smooth onboarding experience, with room for improvement.
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Answers to Frequently Asked Questions
It’s the percentage of users who finish your onboarding process out of those who started it.
A high completion rate typically leads to better activation and longer-term retention.
Complexity, unclear instructions, lengthy forms, or poor user experience (UX) can reduce completion rates.
Simplify the process, add guidance, personalise flows, and reduce barriers to entry.
Track onboarding completion continuously, and especially after making product or UX changes.