Goodreads: Navigating through the Digital Marketing Universe

Social media can be an effective place to generate leads. But with the marketplace so crowded, how can you make sure you stand out above the competition and persuade those leads to give you their email address? With just a few hacks, getting noticed is much easier. And not only that, people are taking action on […]

Looking to stay ahead in 2025? Email marketing affiliate programs are emerging as a powerful way to boost revenue while building authentic connections with your audience. As personalization, AI, and automation continue to dominate digital marketing trends, these programs offer a seamless approach to promoting trusted products and services through engaging, data-driven content. By integrating […]

The pandemic has reshaped the way we work and do business. As business closed overnight and the world went into lockdown and embraced remote working, the digital space became a refuge and a necessity.  It’s clear that online shopping is here to stay, with e-commerce showing a sharp uptick across several categories. Non-essential spending has […]

A good looking website is definitely a plus.  A site that is visually appealing, easy to navigate, easy on the eye and well-structured will go a long way in keeping visitors on the site.  ….but – design isn’t the only thing that keeps your audience engaged on your site. Your site’s copy is just as – […]

How SEO works is something every business needs to understand in order to gain more customers and conversions. However, the approach is different for business to consumer (B2C) and business to business (B2B) organisations. How, exactly? In B2C situations, the customer journey is easy – customers see an ad, blog or information related to your product […]

If you’ve been keeping a close watch on technology trends, then you probably know that virtual reality, augmented reality, 360° interaction and 360-panoramic video stream are gaining popularity. So is adopting VR something that you should do?  Well, it’s certainly something you could explore. In the era of marketing automation, VR does offer an immersive experience for existing and potential customers, […]