Recently, I was part of a boring and awful digital marketing session, especially focused on Advanced Adwords strategies. I always expect to feel enlightened when they say Advanced but what I witnessed was only “Gyaan” and jargon/bullshit, with no action items. Many drinks later, I decided to list down the signs of a crappy Adwords […]

Before Augmented Reality Do you remember, back in 90’s, when Jurassic Park movie came out, it turned into a global sensation – nostalgia (the reason is not simply “dinosaurs”!). Despite the fact that it wasn’t the first run through, Hollywood was exploring different avenues regarding augmented reality and CGI (Computer generated imagery) technology (remember ‘The […]

Introduction Embarking on the Essence of Organic Social Media Marketing In the dynamic realm of digital branding, organic social media marketing takes center stage. This strategy involves deploying unpaid methods to craft a brand’s digital identity and foster genuine connections with its audience. Diverging from paid social media marketing, which relies on sponsored content and […]

The title is the most important part of any piece of writing – whether it is an article, newsletter, sales copy, blog entry, web page, and email or business report. Without a good title there is a pretty good chance, rest will not be read. “If you want your blog posts or copy to perform […]

What is Digital Marketing ? The Internet took things by storm when it came into being. Now, things take the Internet by storm and become trends. What is this buzz actually? It is the marketing that reaches you via the Internet. Yes, it is digital marketing. And all the content that you read is mostly sourced from […]

Technology has forced some very dramatic shifts in the business landscape. The sheer abundance of information available instantaneously is staggering. This has made it difficult for marketers to grab and more importantly, hold the attention of potential customers. Naturally then, marketers are trying out new ways to sell more. One of these is Inbound marketing. […]